As the countdown to the 2026 FIFA World Cup begins, one audience has emerged as the most powerful force driving soccer’s dominance in the United States: U.S. Hispanics. For FIFA, major sponsors, broadcasters, and global brands, Hispanic fans are not just another market segment—they are the cultural and economic engine behind the sport’s explosive growth.
From packed stadiums to record-breaking television ratings, from merchandise sales to social media engagement, Hispanic consumers consistentl
