This Thursday, June 11, the FIFA World Cup 2026 officially kicks off as Mexico faces South Africa in the opening match of what is expected to be the largest World Cup in history.
For soccer fans, it marks the start of a month-long global celebration. For marketers, media companies, brands, and content creators, it represents one of the biggest audience engagement opportunities of the decade.
The 2022 FIFA World Cup reached approximately 5 billion people worldwide through television, streaming, d
