During the summer, when Hollywood produces blockbusters that cater to those on vacation from school and looking to beat the heat, Latinos are consistently the group that boosts box office success. In an industry coming under increasing pressure from streaming platforms and strikes, Hollywood’s Latino fans are the most avid moviegoers per capita in the U.S. READ MORE AT NBC NEWS
tv (2)
Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S.: The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience make a lot of sense for Hulu, as it is much more engaged with online video
