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The Latina segment of our population, particularly second-generation Latinas, is well positioned to enter the ranks of powerful leaders in the U.S. As the fastest-growing female demographic, Latina women will represent one in six individuals in the U.S. by the year 2050. With increasing college enrollments, often leading to the pursuit of advanced degrees, this ambitious, resourceful, and bilingual segment is offering up many of tomorrow's leaders. Further, Latina entrepreneurs own an estimated

The summer offers enormous potential to network and to build professional relationships.

The weather is generally kinder, and more people are inclined to be out and about. People tend to be happier, and happy people tend to be available and generous with their time.

The goal in networking is to establish strategic career-focused relationships. READ MORE AT THE STREET

Our thesis is that Hispanic students perform academically better when taught by Hispanics and that, therefore, Lone Star College must actively search for more qualified Hispanic teachers.

There is appreciable empirical evidence to document that Hispanics learn better from their own kind. We cite some of these sources. An NBER Working Paper reports: “The results of the test score evaluations indicate that exposure to an own-race teacher did generate substantive gains in student achievement for bo

A new study found that nearly half of the Hispanics living in the United States aren't aware that they have high cholesterol. However, awareness might not even help because only a third of those who are aware take medications.

High cholesterol is known to increase one's risk of heart disease and stroke due to the fatty deposits or plaque that builds up in the walls of the arteries. Eventually, this build up can cause a blood clot that could block an artery to the heart leading to a heart attack.

More Latinos are now graduating with postsecondary degrees in the fields of science, technology, engineering and mathematics (STEM), but they continue to be significantly underrepresented in the total number of STEM credentials earned.

A new report released Wednesday by Excelencia in Education found that Latinos earned more STEM credentials across all academic levels—including associate, bachelor and graduate degrees—over the last few years. However, only 9 percent of STEM degrees and certificat

Diligence and hard work, keeping your nose to the grindstone, will always pay off when seeking to land your next promotion or job opportunity, right? Actually, no.

This is not to suggest that such attributes are unimportant, but they are only components of success — not the end itself. Self-promotion is key, said Sharon Ranson, founder and president of the Ranson Group, at the recent Women in Investment Management Conference. Ranson moderated a discussion titled “Promote Yourself: Raise Your Vis

Two recently released reports provide an enlightening picture of the state of higher education for Latinos in the United States. While there have been encouraging developments over the past 10 years, Latinos remain underrepresented and underserved across virtually all post-secondary education sectors, with many barriers to Latino higher education attainment -- and the accompanying life-long, generation-spanning benefits that could accrue -- remaining stubbornly in place.

The first report is a 20

Most small businesses have no budget or marketing strategy. If you fall in this category, don’t worry there are ways to market effectively with little to no cost to you. However, once you get some money in, it is important to put together a marketing budget and a strategy so you may get greater results.

Here are 10 Small Business Marketing Tips to Help you Get Some Results.

1. Give Your Stuff Away

If you have the type of product or service, that once people try it, they will have to have more, t

Latin America is a modern marketer’s dream, and not just because of its size. By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. The region will soon represent 10% of the global population and 9% of global GDP, with 640 million customers. It also has the fourth-largest mobile market in the world, with social media adoption even surpassing that of the United States. Positioned at the forefront of digital and mobile adoption, Latin America provides an in

In 2014, Google came in for tough scrutiny when the Silicon Valley-based online search giant released employee diversity statistics showing scant levels of African-American and Latino employment, along with relatively low numbers of women holding technology and management positions. Google then was the first among major Silicon Valley technology companies, including Facebook and Apple, to release such figures in response to calls by fair employment activists to do so.

Earlier this month, the com

Learn more about the feature guests of the Marketing, Media and PR Networking Forum being held Thursday, June 18 at Kinmont Chicago. 

Trina Fresco, Vice President, U.S. Community Alliances, Events and Engagement, Nielsen

Trina Fresco is the Vice President of U.S. Community Alliances, Events and Engagement for Nielsen. In her role she leads the collaboration with multicultural organizations across the country to increase Nielsen’s brand awareness with diverse consumers and improve the overall p

Even the most seasoned job hunter can make mistakes when it comes to writing resumes and nailing the job interview. So college students and recent graduates who are new to the process are bound to go through some missteps.

You can minimize the errors, though, by learning from the experience of those who've gone before you. Aliza Licht, senior vice president of global communications at Donna Karan International, the fashion brand, tells the tale of her rise up the career ladder in her new book, "

I am a Latino living in the U.S. That means I will live to be at least 80, according to the recently released CDC report. Whoopee! Not bad huh? That means I’ll outlive the “average white dude” by two years and I’ll outlive “the average black guy” by seven years. However, before I start adding up the years and budgeting my savings and social security funds, I should consider that I’m also much more apt to die from diabetes or complications from it than just about any other demographic group in th

Two-thirds of Latinos in the U.S. consider their Hispanic background to be part of their race, a newly released Pew Research Center survey has found.

That's the case even though Hispanic is considered an ethnicity by the U.S. Census bureau.

"That finding alone ... speaks to many Hispanics who say that their background is part of their race. That is something that doesn't fit with what Census' five standard backgrounds are," said Mark Hugo Lopez, director of Hispanic research at Pew Research Cent

During a summer weekend, many of us look forward to family activities, going to a beach, eating good food, or maybe just catching up on Mad Men. (Don't spoil the finale for me!)

But while you are enjoying your leisure time, you can also be networking. Here are three tips to incorporate networking into your summer weekends!

1. Invite a new connection out. Schedule a coffee or brunch. Invite someone to a gathering at your home. Invite someone to volunteer with you. Invite someone to check out a ha

Minorities are on their way to becoming a majority of the U.S. population, a change that the U.S. Census Bureau estimates will happen in 2050. Pay attention to the 2016 election cycle, and you’ll realize quickly that this shift is already altering the nation’s political landscape.

These demographic trends prompted a relatively new think tank, the Houston-based Center for Opportunity Urbanism, to look at the cities where minorities are thriving today. The best cities, the group says, aren’t the o

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic population grows, this report will help CPG companies and retailers develop marketing strategies to best attract and win with

For the last year and half, I’ve been involved in a nationwide research initiative focused on Hispanic Millennials. Our research has focused on understanding how Hispanic Millennials differ from “mainstream,” Asian and African-American Millennials, as well as older Hispanics (35+). We dive deep into attitudes, behavior and motivations related to healthcare, financial services and food, beverage and alcohol consumption. Some of the key findings of our Hispanic Millennial Project research include:

You open your computer and ding! -- another invitation for a networking cocktail enters your inbox. This is the season for professional reunions and get togethers.

How do you feel?

You rub your hands together, excited at the thought of meeting lots of new potential customers?

Or frankly, you'd like to tell me that you are not comfortable attending these events. You hesitate to register even if it's time to grow your network. As you know, being in business is much more than doing what you do well

Latinos and immigrants fueled an uptick in new business creation nationally, reversing a four-year downward cycle, according to the 2015 Kauffman Index: Startup Activity released on Thursday.

The entrepreneurial activity increase in the 2015 Index – which reversed the downward trend since 2010 – was the largest year-over-year increase in two decades, according to the research. Yet the rebound remains well below historical trends, Kauffman researchers said. In the 2015 Index, 310 out of 100,000 a