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Latinos head to college at a record rate

8602395670?profile=original

Latino high school graduates are enrolling in college at an all-time high and, for the first time, at a rate comparable to that of their white peers.

A record 69 percent of Latino students enrolled in college after their 2012 high school graduation, according to a new report by the Pew Hispanic Center. Overall, 66 percent of all 2012 high school graduates immediately enrolled in college, but Latinos did so at higher rates than whites (67 percent) and blacks (63 percent), according to preliminar

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8602393858?profile=original

ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last getting serious about immigration reform. In business, ignoring Latino tastes is equally daft, which is why American firms are at last getting serious about pursuing the Hispanic dollar.

Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up

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Disney Consumer Products launched a line of dresses called the Disney Royal Ball collection, which is the first-ever line of Quinceanera gowns inspired by the stories of the Disney Princess characters.

Quinceañera, which means one who is 15, also is called fiesta de quince años, fiesta de quinceañera, quince años or simply quince. It is the coming-of-age celebration for a Latina who is turning 15. Latin American cultures take part in this tradition, which is growing dramatically.

In 2012, Las V

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Job Position

Hi Dear All

I'm Marcio Dupont,  industrial designer with a Mexican-Brazilian citizenship.

I'm in Chicago for a couple of months and looking for a permanent job position in the field of design as designer - sustainable design expert  and / or academic. 

Please visit my linkedin at: br.linkedin.com/in/marciodupont/ and let me know of any possible opportunity.

Thanks!

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8602395073?profile=original

Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic males.

Speaking to reporters on a teleconference call Friday afternoon, Randy Falco, president and CEO of Univision Communication

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8602386458?profile=original

Celebrity advocates are common on Capitol Hill, but actress Eva Longoria was more than just a pretty face at a Senate hearing on "Strengthening the Entrepreneurial Ecosystem for Minority Women."

The "Desperate Housewives" star not only is an entrepreneur herself -- Longoria owns two restaurants and manages her own production company -- she's also launched a foundation to help other Latinas start and grow their own businesses.

Witness: Eva Longoria, owner of Beso and SHe restaurants, manager of

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How Immigrants create jobs

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Downstairs at CVS earlier this afternoon, I caught sight of a magazine I'd never seen before: Cosmopolitan for Latinas.

It's a great example of the kind of economic benefits of immigration that restrictionist studies tend to ignore. The American economy is mostly composed of people making things and doing things for other people. More people means more customers. And a person living in Arizona is a better customer for a U.S.-based producer than a person living in Guatemala for two reasons. One

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8602396473?profile=original

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.

Indeed, it's no secret that Hispanics are tech-forward. Digitally,

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8602392861?profile=original

The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.

According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.

Cesar Conde of Univision told the Times that, “everything we’re thinking about, we’re thinking about with our digital hat on.” READ MORE

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Alma Molina is a 27-year-old recent Ivy League graduate and self-employed entrepreneur.
She’s also uninsured.

"I'm just hoping I don't catch a cold," Molina said. She is a first generation Hispanic-American and she feels it is her job to explain the 2,700-page Affordable Care Act, also referred to as ACA or “Obamacare,” to her family, including her also self-employed mother.

Molina lost her health insurance two months ago, after the politician she was working for lost his re-election campaign.

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8602390859?profile=original

impreMedia and Latino Decisions in conjunction with The Robert Wood Johnson Foundation, Health Policy Center, today released key findings of a national Latino poll indicating that less than a quarter of Latinos feel well informed about the Affordable Care Act (ACA).

The results of the tracking poll were released as part of the “We The People, Health Care Symposium” sponsored by impreMedia, The Latino Coalition and AltaMed, held today in Washington, D.C. With more than 46 million uninsured peopl

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8602390500?profile=original

Latino small business owners are increasing in number. But the Latino business community still lacks access to that -oh-so-important resource: capital.

Latinos are one of the fastest-growing segments of small business owners in the United States. Estimates suggest by the end of the decade there could be as many as 12 million small businesses owned by Latinos.

A recent report from Biz2Credit, a website connecting small businesses with lenders, suggests assistance is needed to give Latino and oth

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8602390084?profile=original

The small business sector of the United States currently employs 60 million Americans full of entrepreneurial spirit, invaluable experiences and encouraging solutions for the expansion and growth of our economy.
Small businesses are the engine of our nation's economic prosperity.

They employ about half of all private sector employees, and they create nearly two-thirds of all new jobs. By far, they are the most significant, most populated and therefore the most potentially powerful sector of ou

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As recognition for the role of Latina Women in society, Verizon Wireless has launched the “Nueva Latina Estrella Award” program.  The winners will be revealed during the 9th celebration of “Global Latino Fest”, which will take place on Friday, October 11, 2013.

At this event, which is part of the festivities during Hispanic Heritage Month, Verizon recognizes professional women leaders who embrace creativity and integrity, and have shown success in the fields of technology, business, education,

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The history of Latin American emigration is best told over lunch. Taco and tostada stalls have spread across the United States because 12m Mexicans have settled there. In Madrid, steaks sizzle on parrillas tended by Argentines who fled the economic crisis of the early 2000s. To wash such delicacies down, bars in any big city serve mojitos mixed by Cuban exiles.

These days culinary ideas flow both ways. Mexico City is full of Spanish tapas bars. New Portuguese bakeries are springing up in São Pa

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The digital divide is closing for Hispanics

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Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.

Hispanic internet, smartphone and social media usage

From the highest level, the rep

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Harley-Davidson expands demographics

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For the fifth straight year, Milwaukee-based Harley-Davidson Inc. was the No. 1 seller of new street motorcycles (all engine sizes) in the United States to young adults ages, 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus. The newly available data from Polk shows that Harley-Davidson experienced a double-digit market share gain from 2008 to 2012 in the U.S. with these customer groups.

Harley-Davidson chief marketing officer Mark-Hans Richer attributes the c

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Hispanic diners value authenticity and ambiance

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Authenticity and a family-friendly atmosphere are key restaurant qualities for Hispanic consumers, according to new research from Chicago-based Technomic, Inc.

Seventy-one per cent of Hispanic consumers said meals at Mexican or other Hispanic restaurants should taste authentic, and 44% said they would pay more for food described as authentic, compared with 21% of the general population. Carne asada, burritos and tacos were deemed top dishes in the survey.

Additionally, 69% of Hispanic consumers

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8602389061?profile=original

Hispanics are an important factor for the housing market recovery in the U.S., according to a report by the National Association of Hispanic Real Estate Professionals (NAHREP).

The "2012 State of the Hispanic Homeownership" report states that in 2012 Hispanics accounted for more than half of new homeowners.

The NAHREP says Hispanics have made progress in the labor sector, income level and education.

Because of this, Hispanics are ready to take the lead in the purchase of a home, generating a de

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8602395500?profile=original

Whether it’s served hot or iced, black or con leche, one thing is certain: Latinos love their coffee. And a new study out by the National Coffee Association (NCA) is saying just how much.

According to the NCA’s National Coffee Drinking Trends 2013 market study, Hispanics are leading the way in coffee consumption. A whopping 67 percent of Hispanics said they drank coffee the day before. That number is 13 percentage points ahead of the population, with 47 percent of African-Americans and 64 perce

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