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Young professionals should think twice before taking career advice from their BFF. In a recent survey from staffing firm Accountemps, two-thirds (66 percent) of workers said they've received bad career advice, and friends (35 percent) were the most likely to give them a bum steer. READ MORE AT CPA ADVISOR

The United States has been experiencing a boom in its Hispanic population of almost 50 million since the 1990s. With this growth, there is a push for media to appeal to the growing Hispanic population. News outlets in all sectors are reevaluating how they are appealing to and addressing the growing Hispanic population, with new media sources now filling gaps that major media sources are missing, such as streaming and internet services. This gap not only highlights the change in demographics, bu

Retailers, restaurants, healthcare companies and technology firms often turn to newspaper inserts, as a tried-and-true method to reach consumers, especially minority consumers.

A major anti-trust lawsuit has been filed by the owner of an independent marketing company, who says that, if he’s victorious, millions—if not billions—of dollars in pre-print advertising (inserts) could begin to flow freely to minority-owned publications that serve minority communities; publications that are often locke

Looking for career advice? You might want to steer clear of your family and friends, new research finds. Whether it's being told by their parents not to be friends with their co-workers or having a friend suggest that resumes should be long and detailed, many employees admit that those closest to them have given them bad suggestions on how to get a job or advance in the workplace. READ MORE AT BUSINESS NEWS DAILY

The economy needs to create 150,000 new jobs each month to keep the unemployment rate steady and to balance population growth. In fact, just last month, ADP reported that companies created 177,000 new jobs – down from 263,000 in March. But while the numbers continue to fluctuate from month-to-month and year-to-year, there's one thing that hasn't changed, at least since 2007, and that's the continued rise of Hispanic entrepreneurship in America.

Hispanics are the new majority minority. READ MORE

Call them the ‘Hispanic whisperers’. That’s how some Hollywood studios have started thinking about the cross-cultural film marketing company Barú, which consults on how to reach diverse audiences.

When Hollywood studios like Comcast Corp.-owned CMCSA, +0.31% Focus Features and Universal Pictures, 20th Century Fox FOXA, +2.35% and Walt Disney DIS, +0.13% need an expert hand in making sure their films represent, speak to and attract Hispanic audiences, they reach out to Elizabeth Barrutia, founde

Dear all:

Launching a project in Catarse ( brazilian crowdfunding site) that may be of interest to some of you:
An inclusive children’s book developed with an innovative Braille print created by author and graphic designer Wanda Gomes from Brazil.

This Braille print creates a new whole experienced for the children, visually impaired or not because allows textures, reliefs and even scents to be printed!

The collection is called Adélia Cozinheira (Spanish - Adelia Cocinera) and is already in Portugue

I often joke that I am the only introvert in marketing. I marvel at people who can enter virtually any networking situation and be elected prom king and queen by evening’s end. I used to hate events where everyone was new to me. But I made myself attend and slowly grew more comfortable.

These days, I can’t say that I love such occasions, but I’ve learned to appreciate them and make the most of each opportunity. If you’re like me, try getting past your networking demons by considering these nine

Hispanics own more than 3 million businesses in the United States, and South Florida is a pretty good place for them to set up shop, says a new report.

Eleven cities in the Sunshine state made the personal finance site Wallethub’s Best Cities for Hispanic Entrepreneurs, released Wednesday. Four of the Top 25 cities are in South Florida. READ MORE AT SOUTH FLORIDA BUSINESS JOURNAL

By now, many marketers have heard of the tremendous opportunities the United States. Hispanic consumer represents in terms of numbers and purchasing power. However, in the age of hypersegmentation and targeting, Millennials and bi-cultural Hispanics have risen to the top of marketer’s go-to Hispanic sub-segments. While most companies focus on this target, there is an untapped consumer segment that has serious growth potential, Hispanic business owners. READ MORE AT MEDIAPOST

Telemundo Chicago / WSNS today announced that Hernán Fratto has been named Reporter for Noticiero Telemundo Chicago, the station’s local weekday newscast that airs weekdays at 4 PM, 4:30 PM, 5 PM and 10 PM. Fratto joins a dynamic team of reporters to provide the latest local breaking news about the issues that affect Spanish-speaking viewers in Chicago and its surrounding neighborhoods. Fratto will make his on air debut the week of April 10th, 2017.

“Fratto’s professionalism and dedication to j

ComEd hosted its second annual Supplier Diversity Awards recognizing diverse suppliers for exceptional performance in areas ranging from innovation and environmental stewardship to overall growth and performance. A total of 76 companies competed for the diverse supplier awards presented today at a ceremony at the Palmer House Hilton Chicago.

The awards acknowledge minority-, veteran- and women-owned suppliers for their increasingly important role in the company’s efforts to modernize its energy

Why aren’t more movies being made for Hispanic audiences? They make up 21% of U.S. moviegoers (compared to 14% for African Americans and Asians), and 56% of them go to movies six times a year or more.

One of Hollywood's most underserved audiences is also its most insatiable.

Over the weekend, Eugenio Derbez's How to Be a Latin Lover hit No. 2 at the box office with a better-than-expected $12.3 million, drawing an audience that was 89% Latino. The movie bested Emma Watson and Tom Hanks' critical

Cinco de Mayo in the U.S. is widely known as a celebration of Mexican-American culture filled with margaritas, tacos and tons of fun.

But before you prep for your upcoming fiesta or scramble to make some last-minute party plans, you may want to brush up on what the holiday is truly about.

Here are 5 things you probably didn’t know about Cinco de Mayo... READ MORE AT AJC

Networking events can be intimidating. Sometimes, it's overwhelming meeting so many new people at once. How do you network effectively? With my 3 tips you can handle your next networking meeting confidently.

I’ve got 3 tips to help you feel more comfortable at your next networking event.

1) Remember that networking is about building relationships. So figure out who will be at the event, decide on who you want to meet and do some research on them. Knowing a little bit about someone helps make fo

GlobalMindED Technology Track speaker Dr. Patty Lopez, a Computer Scientist of Latina descent, is a first generation to college student who got her Ph.D. in 1989 from New Mexico State University. Her accomplishment is extraordinary considering that Latinas hold the lowest percentage of graduate degrees when compared to all non-Hispanic women combined, with just 4% of Latinas having a graduate degree or higher. READ MORE AT HUFFINGTONPOST

If you're thinking about applying for a new job, there's no time like the present. According to Career Sidekick, spring months are some of the best to make a career move.

That's because employers are eager to lock in new hires before Memorial Day. After Memorial Day, summer vacations often make it difficult to efficiently move through the hiring process. READ MORE AT CNBC

Contact: Tiarra Earls
Email: tjayee@sbcglobal.net
Phone: 916-533-2874

For Immediate Release
May 1, 2017

Noted Author Elsie Guerrero Releases New Children’s Books to Promote Disability Awareness & Inclusion

Washington, D.C. – Children’s author and disability rights advocate Elsie Guerrero has released various books aimed at promoting disability awareness and inclusion. Her two newest titles, “Dancing Luna” and “I Am Unique,” takes on disability issues and translates them into easy-to-understand con

We were told, if we focus on good grades, life will be great. But the ones who got good jobs and life partners were not necessarily school or college toppers. They said, clear this entrance exam and you will be successful, but others became millionaires. We continue to receive terrible advice throughout life. Well-meaning colleagues share bad tips drawn from limited personal perspectives and experiences. Read on for the 10 pieces of bad advice you should ignore..

1. Bad advice: Put your head do

The rate of workplace death in the U.S. was unchanged in 2015 from the previous year, but there was an increase in the number of Latinos who died on the job, according to an annual analysis of federal data by the AFL-CIO.

The report found 4,836 workplace fatalities nationwide, a rate of 3.4 people per 100,000. Among Latinos, the rate was nearly 20 percent higher: 4.0 per 100,000 people.

Deaths among Latino workers increased from 804 in 2014 to 903 in 2015. Of those, 605 were foreign-born, which