Fresh off last week’s U.S. Census data showing phenomenal growth among Oregon Latinos, particularly in the Portland area, comes an interview with the head of a leadership development program aimed at teaching Latino community members how to become involved in city government.
Cynthia Gomez, a program director for the nonprofit advocacy group Latino Network, says the Diversity and Civic Leadership Academy has produced more than 50 alumni to go along with 40 participants who are currently enrolled in English- and Spanish-speaking versions of the program.
The program’s emphasis on community service was a factor in Latino Network’s being honored earlier this month (see video below) as an Innovation Awards Winner by Hands On Greater Portland, a nonprofit that matches individuals with volunteer opportunities in the metro area.
Latino Network is one of five nonprofits involved in a five-year, $1.5 million initiative to increase civic involvement within Portland’s racial and ethnic minority communities, including creating a diverse pool of people who can serve on city advisory committee and boards. READ MORE
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BabyCenter®, the #1 pregnancy and parenting online destination worldwide, has released the results of a comprehensive study about Latina moms. The Hispanic Moms Acculturation study, part of the 21st Century Mom™ Insight Series, offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, media consumption, and more.
(Logo: http://photos.prnewswire.com/prnh/20110214/CL46994LOGO-a )
The acculturation study interviewed 2,479 Hispanic and 1,472 non-Hispanic moms across BabyCenter® en Espanol (www.babycenter.com/espanol) and BabyCenter® (www.babycenter.com). The Hispanic moms ranged from recent immigrants to native-born English-speakers.
With one in four babies born in this country being Hispanic, and Hispanics representing 55% of the population growth in the United States, this study sheds new light on the behaviors of Latina moms as they go through the acculturation process and integrate elements of American culture with those of their own heritage. Additionally, the study aims to provide marketers with insights about how best to reach this diverse and fast-growing audience.
Isidra Mencos, editorial director of BabyCenter for the Americas and Spain, says, "While Hispanic moms are linguistically diverse, culture acts as a powerful force for uniting them. Marketers that integrate authentic cultural elements into their media can craft a message that resonates with Latina moms' deepest values and aspirations."
Shopping: Hispanic Moms Are Brand Loyal and Love to Shop With Their Families
Across all levels of acculturation, Latina moms are much more likely to purchase brand-name CPGs. Additionally, Latina moms are much more likely than the general population to purchase global heritage brands that resonate emotionally. This presents a great opportunity for CPGs facing competition from less expensive generic brands, especially in these difficult economic times.
Hispanic moms are avid consumers, with 57% saying they love to shop vs. 30% for the general population. This behavior diminishes, however, as they become busier and acculturate. Shopping is also regarded as a family affair. Hispanic moms are three times less likely to shop alone. Despite stereotypes about machismo, 54% of Latinas share their purchase decisions with spouses or partners vs. 44% of non-Hispanics. READ MORE
Facebook gets people in trouble all the time. From ending relationships to derailing careers, the most popular social network in the world is a place where using caution is paramount.
But for one Spanish nun, not even her good deeds were enough to keep her from getting kicked out of her convent because of Facebook.
María Jesús Galán, known as "Sor Internet" or "Sister Internet", told a Spanish newspaper she was asked to leave her convent because she was on Facebook too much.
The 54-year-old Dominican nun spent 34 years at the convent and spearheaded the effort to modernize its archives. She painstakingly transferred the ancient texts to computer and won a local government award in 2008 for her work, The Telegraph in London reported.
Galán said that jealousy from a few of the nuns came to pass and that, in the end, they won, Spain's El País reported on its website. But she told the paper that she didn't want to elaborate further. "Everything has already happened and its not worth it to dwell on the injury," she said in Spanish. READ MORE
More than a third of Texas residents are Latinos, according to new figures from the U.S. Census Bureau, which show that Hispanics have also increased their presence significantly in Oklahoma, Illinois and South Dakota.
Texas was the state whose total population grew the most between 2000-2010, by 4.3 million people, or 20.6 percent, to more than 25 million, second only to California.
Sixty-five percent of that demographic increase was due to Hispanics, which now number 9.46 million.
In the last decade, Latinos have gone from 32 percent of the Texas population to 37.6 percent, compared with 45.3 percent whites, 11.3 percent African Americans, 3.8 percent Asians and 1.8 percent other races.
Census figures show that Hispanics predominate more and more in the youth demographic of Texas, representing 48.3 percent of state residents under 18, up from 40.5 percent in 2008.
Meanwhile young whites have dropped from 42.6 percent of Texas's under-18 population to 33.8 percent.
That demographic shift increases Hispanics' chances of becoming the largest group in the state by 2015, as many experts predict.
In Dallas County, the state's second-most-populous, Hispanics already make up 38.3 percent of the more than 2.3 million inhabitants, while whites represent 33.1 percent of the total.
The same trend can be observed in the other two most populous counties in Texas: Harris, where Houston is located, along with Tarrant, Bexar and Travis. READ MORE
Between 2000 and 2010, the Latino population in Illinois grew 33% from 1.5 million to 2.0 million, and the Latino share of the population grew from 12% to 16%. At the same time, the non-Latino population declined slightly by 0.8%. The state lost a congressional seat, but that loss would likely have been greater were it not for the increase in the state's Latino population.
"As Illinois now undertakes its 2011 redistricting, those who draw its maps must recognize Latino population growth by ensuring the new maps allow Latinos to effectively choose their elected leaders," said NALEO Educational Fund Executive Director Arturo Vargas.
The Voting Rights Act of 1965 (VRA) prohibits jurisdictions from creating districts that through vote dilution may prevent Latinos and other protected population groups from electing candidates of their choice.
"We call on Illinois to strictly comply with VRA's requirements during this year's redistricting process. It is now time to make sure Latinos can embrace the opportunity to translate those Census numbers into full and fair representation," said Vargas.
Seven of the 10 largest cities in Illinois are also home to a majority of the state's Latino populations: Chicago, Aurora, Cicero, Waukegan, Elgin, Joliet and Rockford. Nearly two-thirds of Illinois Latinos -- 61% -- live in Cook County, with a majority residing in Chicago, the third-most populous city in the nation. Latinos represent 28.9% of Chicago's population.
The Census 2010 data also reveal significant Latino populations in many of the largest cities in Illinois, with Cicero having the greatest share of Latinos (86.6%). READ MORE
It is common knowledge that glass ceilings serve to keep women from reaching the highest echelons of power, authority and influence. What we also know is that breaking through those glass ceilings is even more difficult for even the best qualified Latinas. This panel, Latina Glass-Ceiling Busters and Their Stories, will be presented on Saturday morning, February 19, and feature four women who have broken through the glass ceiling in their respective fields. They include Alexandra Martinez, Assistant Dean for Enrollment Services at the Harvard Kennedy School; Yvette Donado, Sr. Vice President at the Educational Testing Service; and Carolyn Curiel, former presidential speechwriter and now with Purdue University.
Rosa Rosales
National Hispanic Hero Award
Rosa Rosales has dedicated more than 30 years of her career to empowering the Latino community. She co-founded the United Public Employee Association and worked as a Field Supervisor in the Neighborhood Anti-Crime Program and as a Field Supervisor and later as Regional Director of the National Association of Government Employees. Rosa served as Office Director of the Service Employees International Union and then founded and is the Director of the National Association of Public Employees, a San Antonio-based union. She held several positions of leadership as a member of LULAC before being elected National President. Rosa earned a B.A. degree in liberal arts from the University of Michigan.
Alex Nogales
Cesar E. Chavez Community Service Award
During his early years as a farm worker Alex began to see how Latinos were being mistreated and, when he had the opportunity, he made the decision to work on behalf of Latinos. A media professional, he has fought for the civil rights and the inclusion of Latinos in radio, film, and television. He has led boycotts against advertisers and petitioned the Federal Communications Commission to deny broadcast licenses to anyone who would use the airwaves to spread hate against Latinos or demonize immigrants. Among many other causes Alex has led the fight against hate speech and has opened the doors for Latino professionals in all areas of media and entertainment.
Moctesuma Esparza
Henry L. (Hank) Lacayo Lifetime Achievement Award
Moctesuma Esparza is an award-winning producer, entertainment executive, and entrepreneur. A highly regarded professional, he has worked with stars such as Robert Redford, Jennifer Lopez, Andy Garcia, Jimmy Smits, Martin Sheen, Robert Duvall and Halle Berry. His films include Price of Glory, Selena, The Ballad of Gregorio Cortez, and The Milagro Beanfield War among others. A lifelong community activist, he has dedicated his career to creating more opportunities for emerging Latinos and transforming the images of Latinos in Hollywood. Among his many honors are an Academy Award nomination, a Golden Globe nomination, an Emmy Award, a Clio Award, and a Cine Golden Eagle Award.
Mike Pizana
William C. (Willie) Velasquez Volunteer of the Year Award
Mike Pizana is deeply committed to volunteer service and has held leadership positions in the LULAC Council in Whiting, IN, LULAC Council 313 in South Chicago (IL), the Board of the Lake County, Indiana Child Abuse Prevention Council, and the East Chicago (IN) Civic Little League. Mike is a graduate of Calumet College of St. Joseph in Whiting, IN. After working for Congressman Pete Visclosky, he accepted his present position as Campus Safety Operations Supervisor at Roosevelt University. Mike has volunteered with USHLI for the last 10 years, so he is being honored as our Volunteer of the Year, not just for one year of service but for 10.
The "Reality of Disparity in Media and Entertainment" panel will feature high-powered experts in the fields of electronic and print media and film and focus on the under-representation and underutilization of Latinos throughout the media and entertainment industries. Alex Nogales, President of the National Hispanic Media Coalition, will provide the background that statistically documents the disparities. Syndicated columnist Ruben Navarrette will focus on the print media. Rick Najera, an award-winning actor, writer, director, and producer with credits in film, television, theatre, and Broadway will zero in on the television industry, and Moctesuma Esparza, an award-winning producer, entertainment executive, entrepreneur, and community activist will focus on the film industry. The session will be presented on Friday afternoon, February 18.
Dr. José M. Hernández
After applying numerous times over a period of 12 years, Dr. Hernández was finally selected by NASA for its astronaut training program in 2004, which he completed in 2006. In June 2008 he was one of seven astronauts selected to train for a mission to the International Space Station. As a Mission Specialist 2 and the crew's flight engineer, Dr. Hernández was the primary robotics operator and navigation computer expert. On August 28, 2009, his lifelong dream was finally fulfilled when he boarded the space shuttle Discovery and blasted off into outer space on a journey that would end on September 11, 2009; but it was also an experience that will last a lifetime. Dr. Hernández started his journey into outer space while working in the fields in California as a migrant farm worker. He was 10 years old when he first saw astronauts land on the moon and the dream began. When Dr. Hernández was a senior in high school, Dr. Franklin Chang Diaz became the first Latino astronaut in 1980, and the breaking of that barrier paved the road that he would travel for the next 28 years until he climbed into the cockpit of Discovery. As a proud member of the Society of Hispanic Professional Engineers and LULAC, his mission now is to help other young Latinos develop their potential, reach their goals, and fulfill their dreams.
“Latina women are the decision makers and influencers of over 80% of all purchases made in U.S. Hispanic households,” according to Jackie Bird, CEO, Redbean Society, LLC, previewing her presentation, “Latina Shoppers Unveiled! The Segmentation of Shopping Behavior Among Latinas” for the 7th annual M2W(R) – The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.
“Latina women are a very powerful group as they control the $1.4 Trillion buying power of Hispanic households,” Bird explained. She’ll draw on the findings of the first ever Latina Shopper Study conducted in the US in collaboration between the Redbean Society and New American Dimensions and with the support and sponsorship of top marketers including Pepsico, Sara Lee and VISA.
“The study and my session will help marketers see Latinas in a new light and learn how to strategize and increase their share of Latina purchases. They’ll learn and understand the dynamics of shopping behavior among four distinct Latina shopper archetypes: Exploradoras, Digitalistas, Pragmáticas and Fre$itas. The bottom line is to help marketers improve their targeting criteria and influence more purchases across Hispanic households.”
“M2W(R) is annually attended by Fortune 1000 senior brand marketing executives who target women. Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend,” according to Nan McCann, M2W(R) producer, “because they recognize the importance of reaching women – who control 85 % of all consumer purchasing in virtually every product category.” READ MORE
The center is a joint project of The University of Texas Health Science Center at Houston ( UTHealth ) School of Public Health and The University of Texas MD Anderson Cancer Center. It will engage the community at all levels to develop effective and culturally appropriate cancer prevention and control programs among Latinos.
According to the 2009 U.S. Census, Texas is home to 9.1 million Latinos - a relatively young and rapidly growing population.
"The number of Latino cancer cases is projected to increase dramatically in the next several decades. The center's efforts are designed to build capacity in the Latino community throughout the state to deliver evidence-based cancer prevention and control policies and interventions," says David Wetter, Ph.D., chair of the Department of Health Disparities Research at MD Anderson.
"It's a really exciting opportunity and collaboration because we're building on the strengths of both the UT Health School of Public Health and MD Anderson," says Maria Fernandez, Ph.D., associate professor of Health Promotion and Behavioral Sciences at the School of Public Health. "We bring our expertise in health promotion, intervention development and community-based participatory research, where the community participates fully in all aspects of the research process, and the already established regional infrastructure of the School of Public Health."
MD Anderson brings Mano a Mano, a Mexican-American cohort study, and the expertise in addressing cancer-related risk behaviors.
"Together, we can do so much more," says Fernandez.
The CNPC combines innovative research, a multi-faceted training program and extensive community outreach to reduce cancer-related health disparities in Latinos. READ MORE
In South Carolina, which gained one seat, the number of Latinos grew by 117.5 percent, while the non-Hispanic population grew by only 11.2 percent, according to a study released Tuesday by the NALEO Educational Fund.
The contribution of Hispanics to increasing states' representation in Congress should translate into more representation for Latinos as well, NALEO Executive Director Arturo Vargas said at a press conference in Washington.
NALEO, which in 2010 pursued a huge campaign to get Hispanics counted in the Census, now works to familiarize Latino politicians and community leaders with the redistricting process and enable them to report possible "irregularities and injustices."
"Historically, politicians have used redistricting to discriminate against minorities, Vargas said, urging the states to fulfill the requirements of the 1965 Voting Rights Act, which bars the creation of districts that may dilute the votes of under-represented minorities.
Texas gained four House seats in the 2010 Census, while Florida picked up two. Georgia, Washington, Arizona, South Carolina, Utah and Nevada, each received an additional seat.
In the majority of these states the growth of the Hispanic population in the past decade has been at least three times greater than that of non-Latino citizens. READ MORE
February 6, 2011
PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact: Veronica Vera
Phone: 312.287.9291
Email: three13pr@aol.com
Illinois RNHA Members Host Convention in Dixon – New Executive Board Is Elected
Illinois – The Illinois Republican National Hispanic Assembly’s (RNHA) bi-annual convention took place this weekend at the Loveland Community House in Dixon. The group was addressed by State Representative Robert Pritchard, State Senator Tim Bivins, Former Mayor of DeKalb Greg Sparrow, ILGOP Coalitions Team Coordinator Terri Bryant, and RNC Secretary Demetra Demonte, among others.
The previous Illinois RNHA Executive Board was replaced with a new board. The members of the newly-elected Executive Board of the Illinois RNHA are:
Chairman – Steve Orlando
1st Vice Chairman – Ric Gruber
2nd Vice Chair – Rene Hernandez
Secretary – John Aguilar
Treasurer – Mike Wyszynski
RNHA National Committeewoman Mairim Smith
RNHA National Committeeman Mark Aguilera
The convention coincided with a smaller meeting that took place at the Comfort Inn, among whom were many former executive board members. With the exception of the 2nd Vice Chairman and National Committeeman, the former executive board members were not present during the voting of the new Executive Board.
There were approximately 30 people in attendance at the conference, which included delegates from 7 of the 10 chapters representing 149 of the approximately 193 paid RNHA members in Illinois.
The new Executive Board is excited to roll up their sleeves and get to work. Efforts are already being made to join together with local GOP organizations and reach out to the Hispanic Community.
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The Republican National Hispanic Assembly of Illinois is an organization dedicated to fostering the principles of the Republican Party in the Hispanic community and to provide Hispanic Americans with a forum to play an influential role in local, state and national party activities.
Last week Google hosted its first marketing forum dedicated to the U.S. Hispanic market. Braving the streets of New York after almost 20 inches of snow had fallen, several hundred professionals showed up, and that's because when Google talks, people listen.
"The idea was to communicate Google's commitment to this audience and to share best practices in the US Hispanic digital space," said Mark Lopez, who left Hispanic portal Terra.com last November to head up this new "specialist" team for Google. The goal of the forum was twofold: 1) to drive home the point that Hispanic audiences, especially younger Latinos, consume digital media first -- before TV and other media, and 2) that Hispanic marketers, media buyers and planners should rethink the role of digital in their media mix to reflect the reality of their audiences.
Neither concept is new; research from E-marketer, Forrester, the IAB and others has been showing this for at least a couple years now. But for people who work in the Hispanic digital space, like me, the fact that Google is now saying it will make a huge difference. Why? Because it's Google, man! If Univision and Telemundo had said this, it wouldn't matter as much. Honestly, it would be perceived as just Spanish-language media trying to expand its reach online.
But this is Google, the company that revolutionized the way we use the internet -- no matter what Facebook fans say. And this is big -- an acknowledgment of the growing importance of the Hispanic market and its youth, which is more digitally savvy than the general market.
Google's goal, of course, is to increase the overall share of marketing dollars dedicated to Hispanic digital from a measly 3% to 4% of total Hispanic ad spend to about 12%, which corresponds to the actually usage of the medium by Hispanic consumers. READ MORE
As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation's population in 2010.
The number of unauthorized immigrants in the nation's workforce, 8 million in March 2010, also did not differ from the Pew Hispanic Center estimate for 2009. As with the population total, the number of unauthorized immigrants in the labor force had decreased in 2009 from its peak of 8.4 million in 2007. They made up 5.2% of the labor force in 2010.
The number of children born to at least one unauthorized-immigrant parent in 2009 was 350,000 and they made up 8% of all U.S. births, essentially the same as a year earlier. An analysis of the year of entry of unauthorized immigrants who became parents in 2009 indicates that 61% arrived in the U.S. before 2004, 30% arrived from 2004 to 2007, and 9% arrived from 2008 to 2010. READ MORE
In February 1995, the state Commerce Department established an office of trade representation in the Mexican capital to aid small and medium-sized companies seeking to boost their exports or expand their operations into the neighboring country.
Its free services include information on the market, logistics, identification of possible distributors in Mexico and support for their participation in fairs and expos.
Since the office has been in operation, more than 1,000 companies in North Carolina have shown "interest" in the Mexican market, director Laura Camberos said.
"In most cases it is to find a representative that will take charge of the marketing and sales of products and services of the company here," she told Efe.
In 2009, total exports from North Carolina to Mexico reached $1.4 billion, according to figures from the state's office of representation in Mexico City.
For its part, Mexico in the same year bought 6.7 percent of North Carolina's total exports of food, machinery, textiles, petrochemical products, electronics and financial and banking services.
"All that has helped make Mexico the third biggest trade partner of North Carolina after Canada and China," Camberos said.
At the same time, big Mexican corporations, such as baking giant Bimbo and cement-maker CEMEX, maintain their operations in North Carolina, providing hundreds of jobs in the communities where they are established.
Mexicans make up 65 percent of North Carolina's roughly 700,000 Hispanics, who in turn represent 7 percent of the state's 9 million residents. READ MORE
Progreso Financiero, an innovative and socially minded financial institution dedicated to the economic advancement of lower-income Hispanic families, today announced that its founder and CEO, James Gutierrez, has been named to the Consumer Advisory Council. In this role, he will represent the perspective of consumers and innovators in serving the unbanked and advise the Federal Reserve Board on issues relevant to lower-income individuals and their economic advancement.
“It is an honor to be selected to serve on the Consumer Advisory Council, and it will allow me to continue to advocate for the creation of innovative and affordable ways for America’s underserved communities to join the financial mainstream,” Gutierrez said. “With more than 23 million underbanked Hispanics in the United States, it is imperative that we encourage and facilitate investment, development and access by the financial industry in these communities.”
Through Progreso Financiero, Gutierrez has been instrumental in filling a large gap in today’s financial system by helping individuals with thin or no credit files establish credit and fulfill their banking needs. Progreso Financiero offers customers responsible and affordable small-dollar loans that can be paid back in fixed installments and that emphasize a borrower’s true capacity to afford a loan. As customers pay back their loan, they establish and build their credit history, and begin to move up the economic ladder.
The typical Progreso Financiero borrower begins with no credit history, yet after three successful small loans that each average $1,000 for 10 months, they can build to a credit score of 660. This allows them to qualify for more traditional products offered by larger lenders and financial institutions. Since its founding in 2005, the company has made more than 90,000 loans, extending $100 million in capital to underserved Hispanic families through more than 50 locations across California and Texas, and helped 87 percent of customers improve their credit scores through a Progreso loan. READ MORE
"Cupid pierced us ... on the artistic side and the romantic side," Hugo Medrano, co-founder and artistic director of the GALA Hispanic Theatre, told Efe.
"We became a couple, we worked together and we realized that there was a large Latino audience in Washington that had nowhere to see theater. They didn't even do theater in Spanish so we decided to create it."
It was that can-do spirit that led the Medranos in 1976 to found GALA, which moved among different venues for 29 years until settling in its current home at the newly renovated Tivoli Theatre in the U.S. capital's Columbia Heights neighborhood.
The project initially got off the ground because many intellectuals were settling in Washington to escape the dictatorships that reigned in Latin America for decades.
"There was a very interesting, very educated audience of refugees here who filled our house," Medrano said in reference to GALA's early days, when the walls of a townhouse in Washington's Adams Morgan neighborhood were torn down to make way for a theater with seating for 80 people.
Over time, GALA has acquired a faithful following of theater-goers - roughly 40 percent of them non-Hispanic whites and 60 percent Latinos - who showed their appreciation for the Medranos by nominating them for this prestigious prize, awarded annually by the Washingtonian magazine. READ MORE
The consequences can be severe for seniors, a population known to be at high risk of serious complications from both pneumonia and influenza. Experts recommend that seniors get the seasonal flu vaccine every year and the pneumonia vaccine once after the age of 65, with a booster 5 years later if they are at particularly high risk.
"Immunizations are so important for seniors. They save lives," Amelia Haviland of the RAND Corp., in Santa Monica, California, told Reuters Health. "And any group that has a lower take-up rate of immunizations poses a public health risk, particularly for their communities, but also for everyone."
Hispanic seniors are known to be more likely than their white peers to miss immunizations. Their low vaccination and high infection rates during the 2009 H1N1 flu epidemic, and the more recent whooping cough outbreak in California, are cases in point.
But it's been several years since estimates of immunization rates have been made -- and no prior research has looked into differences in rates among different subgroups of Hispanic seniors, according to Haviland.
"They're a very diverse group, so this information could be really useful for targeting efforts," she added.
In the new study, Haviland and her colleagues looked at data from a Medicare survey of nearly 250,000 Hispanic and non-Hispanic seniors (aged 65 or older) across the U.S. READ MORE
Childhood obesity and depression is more common among Hispanics and African Americans than other children, experts say, and that is due to personal habits as well as cultural and economic factors.
In a public health forum this week, Richard Carmona, the former Surgeon General, urged public health officials to work with minority communities, which have the largest number of public health problems .
About 27 percent of Hispanic boys were obese, compared with about 17 percent of White boys, according to the Center for Disease Control and Prevention. Hispanic girls have a 17 percent obesity rate, while White girls have a 14.5 percent obesity rate. READ MORE
