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As the largest ethnic minority in the U.S., Latinos are projected to make up nearly 30% of the nation's population by 2050. Among them, Generation Z Latinos — those born between 1997 and 2012 — are emerging as a powerful demographic shaping American culture, business, and consumer trends. As of 2025, an estimated one in four Gen Zers in the U.S. identifies as Latino (Pew Research Center, 2023), making it crucial to understand this group’s unique perspectives, values, and beh
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From chart-topping anthems to blockbuster hits, Latinos in the United States have profoundly shaped the country’s cultural terrain. Yet despite immense success and market influence, true representation—both on stage and behind the scenes—still lags behind. Let’s explore the dynamic impact and continued challenges.
Music: Crossover Hits & Cultural Fusion
Hispanic Latinos are the fastest growing population in the United States accounting for roughly 18% — 60.6 million — of the nation's total population. Latinos continue to contribute to American culture as musicians, small business owners, chefs, veterans and many other professions.
Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, honors the contributions that Hispanic and Latino Americans have made to U.S. society and the fabric of its culture. READ MORE AT NBC WASHINGTON
It was a cultural moment in a year of swift changes. Much like the #MeToo movement brought attention to the sexual harassment of women, “Despacito” and later “Mi Gente” brought into clear view Latino artists' rising influence in the American and music scene.
With staggering numbers, both the Spanglish “Despacito” by Puerto Rican artists Luis Fonsi and Daddy Yankee, and “Mi Gente” by Colombian-born J Balvin and French artist Willy Williams in full-on español, hit #1 on Spotify’s most streamed so
