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As the largest ethnic minority in the U.S., Latinos are projected to make up nearly 30% of the nation's population by 2050. Among them, Generation Z Latinos — those born between 1997 and 2012 — are emerging as a powerful demographic shaping American culture, business, and consumer trends. As of 2025, an estimated one in four Gen Zers in the U.S. identifies as Latino (Pew Research Center, 2023), making it crucial to understand this group’s unique perspectives, values, and beh
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As the Hispanic population continues to expand and reshape the U.S. economy, conversations about financial wellness and wealth-building within the community are gaining momentum. In 2025, Latinos remain one of the nation’s fastest-growing economic forces — but challenges in wealth accumulation, investment access, and intergenerational financial security persist.
Hispanic Americans represent nearly 20% of the U.S. population and contribute over
Hispanic Americans represent a booming economic force—their GDP reached $4.1 trillion in 2023, outpacing growth rates of major global economies like India and China. Their consumer spending, $2.7 trillion, now exceeds entire national economies (e.g., Italy), underscoring their central role in U.S. economic growth .
Economic Optimism vs. Rising Anxiety
At the end of 2024, Hispanic consumer confidence soared—HCSI rose from 69.3 to 89.3, with 70% expecting improved personal finances into 2025. Yet
Latinos are one of the fastest-growing entrepreneurial groups in the U.S., driving innovation, job creation, and economic expansion.
Key Facts on Latino Entrepreneurship
5 million Latino-owned businesses employ millions across the country.
Latino businesses grew 57% between 2007 and 2022, outpacing the national average.
Latino entrepreneurship hit a record high in 2023, with new business formation rates double the national average.
This rapid growth isn’t just about numbers—it’s reshaping indus
Throughout the history of the United States, Hispanic service members have stepped forward to defend freedom and uphold the ideals of democracy. They are pillars within our communities whose commitment to this country continues beyond their time in uniform. From the decorated war heroes of past generations to those returning from service today, their stories remind us that America's spirit is strengthened by diversity and resilience. READ MORE AT LULAC
A recent data analysis of the 2020 census shows the number of Latino children in the U.S. grew by more than 1 million in a 10-year period.
The analysis, conducted by the U.S. Census Bureau, offers additional insight into the U.S. population and the ways it has changed since the previous census in 2010. Researchers found that 25.7% (18.8 million) of all U.S. children under 18 were of Latino origin in 2020, up from 23.1% (17.1 million) in 2010.
The Latino population also saw an increase in their
A new study finds that both the labor market and the broader economy will become increasingly anchored by a young, dynamic population of Latino workers — a finding that has implications for everything from employers’ investment decisions to local economic diversification, to the functioning of critical social safety net programs.
According to the 2021 U.S. Latino GDP Report, Latinos have contributed close to three-quarters of the entire labor force expansion that has taken place since the Great
