Wealth creation among U.S. Hispanics is accelerating—and reshaping the economic future of the country. With strong entrepreneurial momentum and rising economic influence, Latinos are making measurable progress. Yet barriers remain in converting income gains into durable, generational wealth. Here’s where we stand today.
The economic influence of Latinos in the United States is undeniable. The U.S. Latino economy is larger than that of most countries glob
Hispanic Americans are no longer a niche demographic or an emerging market. They are a central force driving U.S. economic growth, reshaping consumer markets, and influencing national culture. This shift has been called “The New Mainstream Economy”—an economy where Latinos are no longer on the margins but at the center of America’s economic narrative.
According to the Latino Donor Collaborative’s 2023 U.S. Latino GDP Report, the Latino economy reached $3
As summer fades and autumn begins, several economic, demographic, and policy trends suggest this might be an especially opportune season for Hispanic Americans to start new businesses. While challenges remain, the momentum is shifting toward entrepreneurship. Here’s why fall 2025 is an attractive window to act, what obstacles to watch out for, and how Hispanic entrepreneurs can maximize their chances of success.
Every September and October, Hispanic Heritage Month provides a moment to honor the history, culture, and contributions of the Latino community. Among the most impactful contributions is the remarkable rise of Latino entrepreneurship — a powerful force reshaping the U.S. economy, driving innovation, and creating opportunities for future generations.
Latino-owned businesses are one of the fastest-growing segments in the U.S. economy. According to
The creative economy has always been a space for innovation and cultural expression, and Hispanic entrepreneurs are playing a transformative role within it. Across the United States, Latinos are launching businesses in film, music, theater, design, and live entertainment—industries that not only generate significant economic value but also carry the power to shape culture and representation.
For many Hispanic professionals, entrepreneurship in the arts is both an econom
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For many professionals, a side gig begins as a spark—an idea fueled by passion, creativity, or the need to supplement income. Over time, that spark can grow into something more substantial, raising the question: When is the right time to turn your side hustle into your full-time career?
The decision is both exhilarating and daunting. It requires weighing financial realities, personal readiness, and cultural context. For Hispanic professionals in particular, entrepreneurship
Hispanic-owned small businesses are a vital component of Chicago's economic landscape, contributing significantly to the city's diversity and entrepreneurial spirit. As of 2025, these enterprises continue to demonstrate resilience and growth, despite facing unique challenges.
Economic Contributions and Growth
Hispanic-owned businesses in Chicago have shown remarkable growth over the past few years. Between 2017 and 2022, Latino or Hispanic-owned businesses grew in 204 of 227 U.S. metro areas, w
In 2025, Hispanic entrepreneurship continues to be one of the fastest-growing forces in the American economy. Hispanic-owned businesses are reshaping industries, generating employment, and driving innovation across the country — but also navigating unique challenges along the way.
The Growth Story
As of 2025, there are over 5 million Hispanic-owned businesses in the U.S., contributing more than $800 billion to the American economy annually. The number of Latino-owned employer businesses grew by
In 2025, Hispanic entrepreneurs are driving economic growth and redefining the American Dream. With over 5 million Hispanic-owned businesses contributing more than $800 billion to the U.S. economy annually (Source: U.S. Hispanic Chamber of Commerce), entrepreneurship has become one of the most promising avenues for wealth creation and generational financial security within the Hispanic community.
Why Entrepreneurship Matters for Hispanics
Economic Mobility:
Entrepreneurship allows Hispanics to
My old mentor used to say, “Not every entrepreneur is cut out for success, and not every failure is a lost cause.” The entrepreneurial journey isn’t just about having a groundbreaking idea or a foolproof business plan. It’s about the habits we cultivate, the mindset we possess, and how we navigate through the unpredictability of the business world. Remember: success isn’t always about doing more. Sometimes, it’s about doing it right. READ MORE AT PERSONAL BRANDING BLOG
Latinos are one of the fastest-growing entrepreneurial groups in the U.S., driving innovation, job creation, and economic expansion.
Key Facts on Latino Entrepreneurship
5 million Latino-owned businesses employ millions across the country.
Latino businesses grew 57% between 2007 and 2022, outpacing the national average.
Latino entrepreneurship hit a record high in 2023, with new business formation rates double the national average.
This rapid growth isn’t just about numbers—it’s reshaping indus
A decade of research into Latino entrepreneurs paints a picture of an innovative and resilient group of business owners who are a key driver of the U.S. economy.
“Latino entrepreneurs are an important contributor to the growth of the U.S. entrepreneurial ecosystem,” says George Foster, a professor of management at Stanford Graduate School of Business and faculty director of the Stanford Latino Entrepreneurship Initiative, which has just published the 10th annual State of Latino Entrepreneurship
For many Hispanic immigrants arriving in the US, securing employment is far more complex than simply submitting a CV. Language barriers, complex applications, and limited access to technology often make the process overwhelming—even for those legally authorised to work. In a system that fails to accommodate one of the country's fastest-growing demographics, two Colombian entrepreneurs saw an opportunity to make a difference. Their Miami-based start-up, Ponte, is using AI and WhatsApp to revolut
Latino-owned businesses are a dynamic and growing portion of the U.S.; with more than 5 million firms driving $800 billion in revenue, they represent a massive opportunity for the U.S. The Latino Business Action Network (LBAN), in collaboration with the Stanford Graduate School of Business (GSB), released the 10th annual State of Latino Entrepreneurship (SOLE) research report unveiling groundbreaking data on the latest trends in Latino entrepreneurship across the U.S. READ MORE AT THE MANILA TI
Across busy neighborhoods in Miami and beyond, the hum of Latino-owned businesses tells a story of grit and ambition. They’re the bodegas, tech startups, construction firms, and family-run restaurants that keep local economies alive. The reality is that their contribution to the U.S. economy is essential. Yet, many of these businesses face barriers that prevent them from fully realizing their potential – and this is something that affects many other Latino-owned businesses across the nation. RE
A new DATOS report claims Arizona Latino businesses represent $68+ billion in purchase power. CLICK HERE FOR VIDEO REPORT
Latino-owned small and medium businesses (SMBs) are growing rapidly, according to a new McKinsey & Co. report. Latinos start more businesses per capita than any other U.S. racial or ethnic group. In 2023, they created 36% of new businesses in the states—nearly double their representation in the overall population. According to the U.S. Census Bureau,
Still, Latino-owned SMBs comprise only 7% of total small-business firms with employees, and 17% of non-employer firms (which have no employees and
Latinos account for nearly half of Miami’s population — and 27% of local small business owners, according to a report released this week from consulting firm McKinsey. Latinos are creating 36% of new businesses overall in the United States, nearly double their representation in the population, the report says.
That phenomenon has been helped by a rise in Latina-owned businesses. From 2017 to 2021, 31 percent of new Latino businesses were started by Latinas. READ MORE AT MIAMI HERALD
Starting a new business is like embarking on a thrilling adventure—filled with opportunities, challenges, and the promise of success. But the path to entrepreneurial triumph is not always clear, and taking the wrong steps early on can derail even the most promising ventures. That’s why it’s crucial to have a solid foundation before you dive in. We’ve tapped into the expertise of top CEOs and founders who have been through the highs and lows of starting a business, and they’ve shared their inval
Only 3% of Latino businesses in the United States have reached and surpassed the $1 million mark. Hispanic entrepreneurs who've achieved that milestone share tips on how they beat the odds. Latinos make up the fastest-growing segment of entrepreneurs, creating new businesses at multiples the rate of other groups.
But of the 4.65 million Latino-owned businesses in the United States, only 3% have hit $1 million or more in revenue. A major barrier is the lack of access to the capital they need to
