There may be no single demographic more important for media buyers and planners to understand than Hispanic Millennials.
There’s never been a group quite like them, and they will wield outsized influence on advertising over the next few years because of that uniqueness and the vast size of this group.
There are almost 23 million Hispanic Millennials, representing 27 percent of Americans 18-34, according to the latest Census data. A majority of them between the ages 18-29 were born in the United