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A buyer’s guide to Hispanic Millennials

8602420461?profile=originalThere may be no single demographic more important for media buyers and planners to understand than Hispanic Millennials.

There’s never been a group quite like them, and they will wield outsized influence on advertising over the next few years because of that uniqueness and the vast size of this group.

There are almost 23 million Hispanic Millennials, representing 27 percent of Americans 18-34, according to the latest Census data. A majority of them between the ages 18-29 were born in the United

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The retirement crisis facing Hispanics

8602419483?profile=originalAccording to data from the Economic Policy Institute, only 26% of Hispanic families had savings in a retirement plan like a 401(k) or IRA, in 2013. Meanwhile, 65% of white families and 41% of black families and 58% of Asian families and those of other races had savings in such accounts.

Part of the reason for this gap is that many Hispanics, particularly those that work in low wage jobs, don't have access to retirement plans, said Monique Morrissey, an economist at the EPI who analyzed data from

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8602415898?profile=originalAccording to the Arizona Hispanic Chamber of Commerce 2015 DATOS report there are more than three million Hispanic-owned firms in the U.S. with an aggregate revenue of $517.4 billion and Hispanic female firms are growing at a rate of 88 percent.

In Arizona, the number of Hispanic-owned businesses grew 70 percent from 2007 to 2012 with the majority of businesses being female-owned, according to the report.

“Phoenix is a hot place to be. There are advantages to Hispanics in Arizona, including grea

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Dropbox Gets Serious About Workplace Diversity

8602423696?profile=originalIt’s 2016, but the issue of workplace diversity is still unresolved – far from it. The World Economic Forum predicts that at current rates, the gender gap won’t close until 2133.

Balance not just in gender, but other aspects including race and sexuality is important to developing thriving societies and more competitive human capital. That’s why it’s really important not to neglect this issue and let it slide.

The technology industry has an especially pronounced problem with diversity. Most U.S.

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8602423467?profile=originalAmerica's Latino entrepreneurs are lying in wait -- sitting on a potential $1.4 trillion in revenue boost to the economy. But a series of financial and cultural hurdles are blocking their progress.

That's the finding of a recent report by the Stanford Graduate School of Business that surveyed roughly 1,800 businesses owned by Latinos.

Latino entrepreneurs are extremely active. Latinos opened 86% of all the new businesses created in the U.S. between 2007 and 2012, according to Remy Arteaga, the l

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7 Ingredients for a Successful Job Search Recipe

8602425091?profile=originalA baker recently shared her prize-winning cake recipe. Not surprisingly, it contained quite a few ingredients that needed to be accurately measured and combined in a very specific order. When you don't follow the recipe, unfortunate results will likely ensue.

The same thing goes for job searching. It's about combining the proper amount of several ingredients, in the correct order, over a period of time to receive that most delicious job offer.

1. Self-assessment. Take time at the beginning, and

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8602406083?profile=originalAsk for informational interviews

You have likely heard this phrase multiple times: “It’s not what you know, it’s who you know.” (In other words, successful people network.) This is great advice for someone with years of experience, but what do you do if you are just entering the working world? Luckily, networking may be easier than you think:

1. Focus your efforts—but not too narrowly

What career field do you hope to enter? Are you searching for a job, an internship, or information only?

As you

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Heart disease remains the No.1 killer of Latinas

8602425078?profile=originalFebruary is American Heart Month. Heart disease continues to be the No. 1 killer of Hispanic women in the U.S. In fact, more women die of heart disease than all forms of cancer combined. Unfortunately, the killer is not as easy to see, and may be difficult to identify for Latinas and their families.

¡Help break the barrier of heart disease by making heart healthy choices for you and your family!

Latina women play a very important role in the family. They are the gatekeepers for their families’ w

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8602420868?profile=originalIn the past decade, Luis and Claudia Velez have opened or bought five Little Caesar's Pizza restaurants in Southwest Florida, started a business center in Golden Gate City, and partnered with a Miami company to provide impact glass windows, doors and walls in Collier County.

Luis Velez and his wife, both from Colombia, say they started the first Little Caesar's restaurant because they thought it was a good opportunity. After the first restaurant proved profitable, the others soon followed.

Altho

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Hispanic Millennials: The Forgotten Majority

8602412493?profile=originalThe 2016 presidential election cycle has already been going on for what feels like two thousand and sixteen years, but scarcely a moment has been spent with the lens and microphone on one of America's most important demographics, young Hispanics.

A recent Pew Poll found that Millennials make up nearly half of all Latino eligible voters. Since the last presidential election, over 3 million Hispanics reached the voting age. In addition, over a million foreign-born Hispanics became naturalized citi

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8602412677?profile=originalWith two presidential candidates of Hispanic heritage, one of whom admitted to shortcomings when it comes to fluency in Spanish, the question has arisen about the extent to which skill level in the language is a fair measure of just how Hispanic somebody really is.

In a recent debate, Sen. Marco Rubio made reference to Sen. Ted Cruz’s lack of Spanish-speaking skills, which prompted the Texan to utter a few words in Español.

Before he dropped out of the race after the South Carolina debate on Sat

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8602422280?profile=originalBuilding on the success of its campaign Hispanics in Nursing launched in 2015, the National Association of Hispanic Nurses (NAHN) and Hispanic Communications Network-La Red Hispana announced the second phase of a national bilingual campaign to increase diversity in nursing. This year's campaign includes the launch of public service-style radio messages featuring true stories and personal experiences of 21 real-life nursing students who seek to inspire Hispanic students to seriously consider the

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8602422265?profile=originalNearly two years after the nation’s largest tech companies started to publish their employee diversity numbers for the first time, Latino insiders in Silicon Valley – America's tech hub – say the industry is not doing enough to ensure its workforce is diverse.

For years, the tech industry guarded its diversity numbers, until public pressure forced companies to reveal what many suspected: a dismal reality in which few women, African-Americans and Hispanics worked in jobs, and especially in leader

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8602421892?profile=originalOne of the biggest discoveries in science was announced Thursday: the detection of gravitational waves from the collision of two black holes, a discovery that confirms many of Albert Einstein's theories about the universe.

At the forefront of this exciting discovery are Gabriela González and France A. Córdova.

"This is the first of many discoveries," said Dr. González in an interview with NBC Latino. "Now that we know for a fact that these black hole binary systems are out there, and now that we

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Study shows Hispanic population boom

8602417280?profile=originalThe Hispanic population in Idaho is booming and will continue to be a greater percentage of the population in coming years.

That's the conclusion of a new report by the University of Idaho and McClure Center for Public Policy Research.

Currently Hispanics make up 13 % of Idaho's population.70 % were born in the U.S and 79% are U.S. Citizens.

Juan Alvarez, the chairman of the Idaho Commission on Hispanic Affairs says that's significant.

“Well, it tells you times have changed," Alvarez said. " In

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New program gives US Hispanics mobile health tools

8602396679?profile=originalThe new digital and mobile healthcare program is aimed at a U.S. audience of 54 million Hispanic healthcare users.

A big employee benefits consulting firm and a digital and mobile healthcare technology startup have big mobile plans in mind to help serve Hispanic consumers in the United States.

Mercer LLC, a business unit of risk, insurance and professional services firm Marsh & McLennan Cos. Inc., and ConsejoSano, a digital health platform developer, have launched a mobile telehealth initiative

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The rise of the Latino coffeehouse in Los Angeles

8602422053?profile=originalWhen Ulysses Romero opened his first Tierra Mía Coffee in 2008, Los Angeles was on the verge of a specialty coffee boom. Chicago’s Intelligentsia had just moved in the year before, sparking a surge in third-wave coffeehouses. Romero, a business school graduate with an entrepreneurial spirit, noticed an unfilled niche in the market and sensed an opportunity.

“I decided that I wanted to start a business, and I felt it made the most sense to do something that reflected who I was and what I understo

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Latinas missing from STEM careers and majors

8602419257?profile=originalSTEM careers are some of the highest-paying and fastest-growing in the U.S., yet women and minorities continue to be underrepresented in majors that lead to careers in these high-demand fields. According to the U.S. Department of Commerce, women make up less than 25% of the STEM workforce and have not gained any considerable ground in recent decades, despite increases in the number of college-educated women joining the general workforce.

What’s more concerning about these figures is that Latinas

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8602424653?profile=originalIf you’ve recently started looking for a job after years out of practice, you’re probably having that “uh oh” moment where you don’t quite remember where—or how—to begin.

It’s OK, we’ve all been there. So, to help you get over that “I’m feeling so overwhelmed” state, I’m going to refresh your memory on all the basics: from tailoring your resume to writing a cover letter to the terrifying feat of actually applying for a job.

After I’ve covered it all, the job search will quickly transform from so

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6 Tips To Improve Your Networking

8602406083?profile=original1-Start Simple
Send a LinkedIn message or email, or even pick up the phone to check in with a contact you haven’t spoken with in a while. You’ll hopefully begin to revive the relationship, and perhaps find out about a new campaign they’re working on with which you can help.

2-Get Involved
Look into local Chamber of Commerce meet-ups and volunteer organizations you could lend a hand to. Be yourself, be honest about your passions and see where the conversation goes. The new people you meet could b

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