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Juliana Ceja, Senior Consultant, Centare

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Juliana Ceja is a Senior Consultant with Centare’s Agile Practice in Chicago, IL. She has diverse technical and business experience working across industries including logistics, banking, healthcare and marketing.

She specializes in process improvement, coaching, and advising. Juliana currently provides business agility and product development consulting through training and coaching of modern management and agile development practices.

Delia Gutierrez

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8602419483?profile=originalWill Roberto be able to carry the heavy boxes his job requires if he donates a kidney to his brother, Jorge? How will his family pay their bills if Roberto has to take several weeks off from work to recover from the surgery?
Will Mama consider a kidney donation from her daughter, Carla, or turn her down, worried the procedure will keep Carla from having another baby?

These two telenovela plots have gripped some viewers in the past few months. But don’t expect to see the Spanish-language dramas o

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Hispanic jobless rate at 6.3% last month

8602422893?profile=originalThe national unemployment rate remained 5 percent for a third straight month, while the Hispanic unemployment rate lowered slightly to 6.3 percent in December, as more Americans started looking for work, and most found jobs.

According to the Department of Labor, American employers added a strong 292,000 jobs in December, suggesting that the U.S. economy is so far defying global trends and growing at a solid pace.

The government also said employers added a combined 50,000 more jobs in October and

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8602402253?profile=originalAs we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now.

A recent study by David Burgos of TNS research provides ample evidence for why smart marketers ar

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5 Ways to Reconnect with Leads in the New Year

8602418479?profile=originalThe holiday-networking slump can cause warm leads to languish. Here’s how to revive them in 2016.

Business developers and sales teams often write off December as a dead month. With so many leads out for the holidays, out-of-office auto-replies “ding” more frequently than ever. But there’s no reason to think those contacts are lost forever.

Here are 5 things I do to revive valuable relationships in the new year:

1. Capitalize on the resolution mindset
January marks the annual moment when resoluti

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5 Ways to Identify Your Next Career

8602423277?profile=originalIf a new career is on your list of new year’s resolutions, then a key first step is knowing exactly what career that is: what industry, what role, what type of company. Employers hire people who are decisive about what they want. Even for entry-level roles, an employer expects candidates to demonstrate a genuine interest in the field. But what if you’re interested in many things?

What if you have a passion and you’re not sure how to turn it into a career? What if you’re so burned out by your for

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7 Hispanic Market Stories To Watch In 2016

8602424064?profile=originalAs we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track.

Latin American Immigration

This topic has the most direct impact on Hispanic marketing – both in the short- and long-term. Since 2008, net immigration from Mexico has steadily decreased, to where the most recent figures show net negative immigration. In 2016, it’s i

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What's the best way up for minorities?

8602418677?profile=originalIn presidential election years, it is natural to see our political leaders also as the brokers of our economic salvation. Some, such as columnist Harold Meyerson, long have embraced politics as a primary lever of upward mobility for minorities. He has positively contrasted the rise of Latino politicians in California, and particularly Los Angeles, with the relative dearth of top Latino office-holders in heavily Hispanic Texas. In Los Angeles, he notes, political activism represents the “biggest

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8602415066?profile=original“We all wish to change our lives but only a few of us are willing to do what it takes to change.”

Research suggests that more than 90 per cent of the New Year resolutions are broken within the first week itself and another 5 per cent during the first month.

Change is the only thing constant in this world and it comes in two forms. We either progress towards what we want or regress into what we are comfortable with. There is no status quo in life. As an author, counsellor and a speaker, I have se

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2015 diversity report card

8602418263?profile=originalIt's no question that the tech industry is made up overwhelmingly of men. And as far as ethnicities go, whites and Asians tend to dominate the field. Given the enormous impact of tech on our daily lives, this lack of diversity is troubling. Diversity isn't just about making sure these companies represent the population they serve, it's just plain good business -- studies have shown time and again that a more diverse workforce results in better decisions and increased profits.

Fortunately, tech c

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Five Ways Tech Can Encourage Diversity

8602388279?profile=originalTech leaders take pride in hiring the best and brightest, no matter their color, sex, religion, national origin or sexual preference. Leaders know that it’s the product, service or the app that drives business, and their goal is to hire the right people to get over the finish line and into the market.

In Las Vegas, from Jan. 6-9, you’ll see leaders in science and tech side by side with brand managers and entrepreneurs turning science fiction into serious reality. The best ideas are on display at

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5 Tips on How to Change Careers

8602422871?profile=originalNot happy with your field of work? According to author Kerry Hannon, it’s never too late to change careers.

“I think it’s really a matter of an individual’s energy and enthusiasm,” says Hannon.

Don’t make a quick switch. Take your time and do your research. Hannon says it usually takes three to five years to change careers.

Add skills one at a time. Use the time it takes to transition by adding skills to your repertoire.

Try out the job first. Before diving into a new job, try to moonlight or in

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8602398696?profile=originalWhen I started my journey in this country 18 years ago, I couldn’t find a roadmap of how other Latinos were succeeding in the United States. Like other immigrants, I worked hard to find my own way, which meant banging my head against a wall a few times before I was able to accomplish some of the goals I had set for myself.

Then, starting in 2014, I set off to find out how successful Latinos and Latinas are achieving their success so others don’t have to make all the mistakes that can set them ba

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8602422500?profile=originalAs the Hispanic population grows in Grand Rapids, so does the number of Hispanic-owned businesses. However, what most Grand Rapidians don't realize is that many of these businesses — retail shops, grocery stores and restaurants, to name a few — have been thriving in the city for decades. Now gaining greater traction with vocal community leaders and partners like the West Michigan Hispanic Chamber of Commerce (WMHCC), Hispanic business owners are accessing increasing opportunities to work togethe

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3 Reasons You Need Career Coaching

8602412874?profile=originalThe common questions that has been running in the applicants' mind and the workers' mind are: how can an applicant win in the job search competition? Or how can you become a successful employee more than anyone else. Lucky applicants who were hired obviously did the right things to win the spot and those who were promoted surely performed very well in the company. But how did they really do it?

Fortunately, there are a lot of professionals that can answer such questions and provide solution to m

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10 Pieces Of Career Advice From Successful Women

8602422871?profile=originalIt's no secret that women face a disproportionate number of obstacles to climbing the corporate ladder, assuming leadership roles, and succeeding in male-dominated fields. Fortunately, there's now a lot of career advice out there from successful women looking to lift other women up with them. And more than ever, anyone with Internet access can benefit from this wisdom. Since it would be a mistake not to learn the easy way what others have learned the hard way, I've rounded up some of the best of

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5 Trends for Job Seekers in 2016

8602412283?profile=originalWith the new year comes renewed interest in changing jobs. If you want to move into a career poised for growth or one that is more stable, consider this first. While it may be tempting to drastically change careers, it may make more sense to switch companies within your current industry. You’ll be able to leverage your knowledge of systems, processes and customer behaviors within your field. Often, a change in company culture and management is enough to reignite your enthusiasm for the work you

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8602421081?profile=originalLatinos gave us plenty to think about in 2015, and it's time to revisit some of the best mic drop moments of the year.
From pointing out Hollywood's lack of diversity to exemplifying the importance of redefining masculinity, there was no shortage of food for thought from wise Latinos. Take a look at what John Leguizamo, Zoe Saldana, America Ferrera, Gina Rodriguez and many more Latinos said that really got us thinking in 2015. READ MORE AT HUFFINGTONPOST

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Mobile Powers US Hispanics' Digital Activity

8602423865?profile=originalAt the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage. The key is that smartphones still power an exceptionally large portion of Hispanics’ overall digital activity.

US Hispanics are well-equipped with smartphones, though they no longer outpace the general population in that respect. And the volume of their usag

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Latinas Took Over Social Media In 2015

8602423268?profile=originalAmong of the world’s most popular social media influencers, Latinas made the biggest gains in 2015.

Latinas are the most prominent demographic among this year’s top 20 Twitter users, from Selena Gomez to Shakira, making up over 41% of the world’s most followed women and the majority of the platforms’ most popular non-white users, regardless of gender.

Vocativ’s analysis reveals this 2015 surge reached beyond Twitter. This year Jennifer Lopez and Demi Lovato became two of the world’s 20 most popu

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