Recently, a 30-second AT&T television ad, “Vivir Sin Compromisos,” caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company’s cellular service.
What makes this ad stand out is that the actors speak in English, Spanish and mix of the two — Spanglish.
Because of that, we wanted to understand how the ad resonated with Spanish-Preferred Hispanics, English-Preferred Hispanics and Bicultural Hispanics, so we tested it. READ MORE AT MEDIAPOST
The season of holiday parties is coming up, and with many professionally oriented events, it may be time to brush up on your networking skills.
There are some strategies that can help you make connections, while still having fun. Here are eight tips that will make the most of your party time:
1. Get to the event early.
Catch people when they are fresh and before it is too crowded, READ MORE AT BUSINESS INSIDER
This is a great time of year to look for a job. I was hired for all four of my corporate jobs in December for a January start.
I know that companies are hiring for Q1 - they have new budgets and projects. It is a slower time in the office and employees have more time to network. In addition, holiday parties are frequent and you can meet new people.
I would like to share 7 proven tips to getting your online presence ready, putting your best smile forward and getting that fabulous job for 2015:
1
Laura Gomez has a quarter-million Twitter followers and has worked for some of the most powerful companies in high tech.
She belongs to the 3% — the 3% of workers in the industry who are Hispanic.
The 35-year-old entrepreneur came to the USA at age 10 from Mexico and didn't gain legal status until her college years. Encouraged by her teachers, she looked headed for a career in computer science. She took a detour into economics and sociology, with an emphasis on race.
This background has given h
At a time when wages are down and job growth has been sluggish, one group is upbeat about its future in America: Latinos.
A survey of 1,000 Latinos found that respondents were optimistic about access to health care, economic opportunity and education, saying that those things had improved over the past five years. The surveyed included undocumented immigrants to Latinos who have been here four generations or more.
U.S.-born Latinos are aware of discriminations and inequities they face, and most
At a Marian University retreat last year, college leaders mulled: Where are we going, and what is our future?
For the private religious university, the clear focus fell on a group that is both the fastest-growing student population and the fastest-growing Catholic population.
"The burgeoning Latino population has to be recognized and is very important to our future," said Dan Conway, Marian's senior vice president for mission, identity and planning.
One goal in attracting more students, Conway
Academy and GRAMMY Award winning artist Jennifer Hudson helps unwrap store and launch holiday season
CHICAGO (Nov. 15, 2014) - Today, Verizon Wireless unveiled its newest Destination Store on Chicago’s Magnificent Mile (840 N. Michigan Ave.), with Jennifer Hudson attending as the store’s first customer. At 10,000 square feet of retail space, it is the company’s largest store. Verizon’s Destination Store spotlights technology through interactive “Lifestyle Zones” where shoppers can learn about a
The banking experience for Hispanic consumers has improved over the past year, according to the second annual TD Bank Checking Experience Index survey. In 2014, 84% of Hispanic consumers describe their day-to-day experience with their checking account as “excellent” or “very good,” up 4 percentage points since 2013.
Nearly all (95%) of Hispanic consumers surveyed said they currently have a checking account, but some still use alternative banking services. READ MORE AT THE FINANCIAL BRAND
If by "clubbing" you think I refer to a Friday evening trendsetter or Saturday midnight music lover, actually I was referring to that apple of the CPG manufacturers' eye, Hispanic shoppers. That is, the regular weekend Latino customers at Sam's Club, Costco Wholesale, BJ's Wholesale Club, and other shopper club stores across America.
Latino shoppers are quite the clubby influencers when it comes to the club channel — that, according to our latest shopper marketing research, i.e., the recent qua
There are times over the course of an engineer’s career where it can feel like the rate of moving forward comes to a slow crawl or worse a stand still. This period of slow career growth can strike at any time whether the engineer is green and entry level or a seasoned senior professional. There are many different causes for a stagnating career ranging from being stuck on report duty, working at a company with limited upward mobility or even faltering motivation. When the doldrums arrive, there
A national poll conducted by Latino Decisions for the W.K. Kellogg Foundation revealed that, despite concerns of increasing discrimination and inequities for Latinos and their families in the United States, there is a prevailing sense of optimism about the future.
On Nov. 12, the Battle Creek-based W.K. Kellogg Foundation, in partnership with Univision Communications and The Denver post, released the findings of its national survey polling 1,000 Latino adults who reside in the United States to
Margoth Reyes said she knew from an early age that she wanted to help people, especially those near where she grew up in the Heart of Chicago neighborhood. The Texas native, 31, said she struggled as a child but always wanted a better future than what she saw around her.
"I'm not out on the streets, I'm not a drug dealer or a gangbanger or anything," Reyes said. "I never wanted that. I've seen other people and I said, 'That's never going to be me.'"
Now a student at the National Latino Educatio
If you're looking for a new job, you've likely read up on how to land your next great position. But beware: Not all of tips are worth following. Here are four job search strategies that look good in print but can actually cost you that new opportunity.
1. Taking a scattergun approach to résumé submissions.
While "résumé bombing" may seem like a good strategy (you're sure to hit something if you apply to lots of openings, right?), it's actually a job search mistake. READ MORE AT BUSINESS INSIDE
San Jose State, a university that prides itself on its diversity, has added yet another racially charged incident to it’s ever growing list of offensive behavior occurring on campus.
Former Tower Foundation board member Wanda Ginner allegedly made remarks regarding Latinas ability to succeed during a February meeting in the presence of presidential cabinet member Rebecca Dukes, vice president for University Advancement.
“I donate to this university because these little Latinas don’t have the DN
For over a decade, Hispanics have been the largest minority in the U.S. This group will represent the largest component of the workforce in California as early as next year. By 2050, Hispanics will represent over half of the nation’s workforce.
Obviously, this cohort is likely to be an important source of talent for major corporations over the years ahead. Not only will they represent a significant proportion of the incoming workforce, but my research shows that they are particularly likely to
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.
1. Hispennials will be the “It” consumer.
Move over, Latina moms – Hispennials (that’s Hispanic + Millennials) are poised to emerge as the most sought-after market segment. Millennials, the largest generation by population size
People want to buy products and services from businesses run by people they like, know and trust. This means that as a small business owner, your personal network becomes your net worth in business. You must work at building great word of mouth about your business -- to grow sales and encourage customers to come back for more. Growing your business with repeat customers will ensure it'll be around for the long haul. If you're not paying attention to building and maintaining your network, your s
"No one gets a job around the holidays. It's a good time to take a break and relax until things ramp up in the new year." Are you hearing this advice, or convincing yourself it's true? If so, you could be missing out on an amazing career or job opportunity.
In fact, the holiday season can be the best time to look for a job. It is a big mistake to take a break now. Finish the year strong! Here are eight reasons to ramp up your job search at this time of year.
1. Organizations may suddenly reali
Read bios of Feature Guests for the Professionals in Healthcare Networking Forum, Wednesday November 19 at Vertigo Sky Lounge.
PANELISTS
Susana Gonzalez, MHA, MSN, RN, CNML - Director, Women Services, MacNeal Hospital, President - Illinois Hispanic Nurses Association
Susana González is the Director of Women’s Services at MacNeal Hospital in Berwyn Illinois. In this role she is responsible for developing and leading great quality care, nursing services, & promoting educational gains. She has e
Once thought gone for good, the office holiday party appears to be staging a comeback. While these parties offer you the opportunity to socialize with your business associates in an informal setting -- make no mistake about it, they are business events! I've witnessed and heard many people commit career suicide due to their inappropriate behavior and conversation at these functions. Following are some tips I remind my clients of to insure they utilize these business holiday events as a career e
