Innovative thinking combined with a knack for bringing people together were the cornerstone for Alfonso Barrera to build his company, Hispanic Pro. The building blocks for the organization which now has major sponsors such as Telemundo, Kellogg’s, Verizon, CBS TV, Nielsen and Hoy Newspaper were conceived in Barrera’s mind when he was still an undergraduate student at DePaul University in Chicago.
Barrera, who grew up in Waukegan, just north of Chicago, studied marketing at DePaul. His curiosit
New America Media Q & A with Rose Castillo Guilbault, celebrated author of the memoir, “Farmworker’s Daughter: Growing Up Mexican in America,” has just released a new work with co-author Louis E.V. Nevaer, entitled “The Latinas Guide to Success in the Workplace.” Guilbault spoke to New America Media about the new book, and her own experience growing up as an immigrant in the U.S.
New America Media: Why focus on Latinas in the workplace?
Rose Castillo Guilbault: I’ve been in the business world f
The Godfather of Soul, James Brown, may have sung, “It’s a Man’s Man’s Man’s World.”
Annie Menchaca-Bratton was an early female Latina military enlistee. Enlarge
But it was Tina Menchaca of Toledo who told her 19-year-old daughter, Annie, “A woman is just as strong, and can do anything she wants to do.”
At a time when women joining the military was still a rarity, Annie Menchaca took her mother’s advice to heart and joined the Ohio Air National Guard’s 180th Fighter Wing in 1978 — the first Lat
Break rooms in McDonald’s restaurants across the country are being transformed into classrooms—part of a grand workforce-training experiment that is showing how investments in the future of your workforce can pay significant dividends, even for a corporate giant.
A few years ago, local owners of McDonald’s franchises realized that some of their most promising workers, particularly Latinos, were hitting a roadblock in their advancement because they were lacking in English-language skills. Some r
Bob Unanue, president of Goya Foods Inc., may be the country's most understated chief of a $1 billion business.
The 59-year-old executive from Wyckoff, N.J., shuns big titles. "We don't use CEO," he said over dinner at a Manhattan restaurant. Afterward, he rushed back across the Hudson River to join the night-shift workers' Memorial Day weekend barbecue at Goya's headquarters in Secaucus, N.J.
Mr. Unanue's common touch contrasts with Goya's lofty financials. It is the largest Hispanic-owned foo
Do you think Tiffany & Co, BMW, Ralph Lauren, Private Banking, AMEX Platinum or The Ritz when you think of Latinos? If not, you may be allowing stereotypes to limit your ability to tap into a segment growing faster than any other within the luxury and upscale categories.
While previous research has already revealed a vibrant luxury market with Hispanics earning $110,000+ (which is growing 8 percent faster than the rest, reporting 221 percent growth in the last decade), the sweet spot has now be
A new study by the National Women's Law Center has revealed that minimum wage may be affecting the wage gap that exists between men and women.
According to NBC Latino, the study shows that the average gender wage gap in states where minimum wage is above the federally mandated $7.25 per hour is actually lower than in states that meet the $7.25 criteria.
“The gap in wages has moved at a snail’s pace—shrinking only 18 cents in five decades and remaining stagnant for the last decade,” said Nationa
Forbes published their list of the top 100 most powerful and influential women in the world. This list consists of woman with economic and influential power, from entrepreneurs to political activists, Latino women having a strong presence in the business magazine's list.
The list is ranked based on "dollars, media momentum and impact," according to the publication. There are many women who have been part of this list, such as Oprah Winfrey and Hilary Clinton for example, on more than one occasi
At some point this summer, the largest population group in California will quietly shift from white to Hispanic, the first time since California became a state in 1850.
By 2020, Hispanics will represent almost 41 percent of the population, with nearly 2 million more Hispanics than whites - and topping 1 million Hispanics in five counties, according to new projections by the California Department of Finance.
By 2030, Latinos will be by far the largest group in the workforce, age of 25 to 64, wit
Lease to Own:
An arrangement where a company enters into a lease agreement with an owner that gives the company the right, but not the obligation, to purchase the real estate leased at a predefined price and time. More often than not, a portion of the total rental payment goes toward paying down the value of the item leased in the event that the renter wishes to exercise the option.
These are great options for companies that want to own real estate but cannot obtain traditional financing. It is wi
According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.
The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year represented over a quarter of the Hispanic population in the United States.
The study says, promisingly, that this number is expected
Latinos aren’t the happiest bunch. According to a Harris Poll survey of 2,345 Americans, Hispanics fared the worst when it comes to cheerfulness. Just 28 percent of those surveyed said that they were “very happy,” which is down 35 percent from 2011.
The survey was conducted online between April 10 and 15, 2013 by Harris Interactive, a market research firm headquartered in New York, New York.
Besides Latinos, other groups to have reported lessened happiness are African-Americans (their percentag
Shopping has always been a family experience for me, whether I was heading out with my grandparents or my mother, with my boyfriend, or with my kids.
As a child in central California, I loved going to the weekly flea-markets with my grandparents. In my family, it was called "la ramada," a word I believe we used because of the covered, open-sided stalls that lined the rows of the dirt field. These days were exciting: There were samples being given out by the farmers; there was music blaring from t
Lou Sandoval is co-founder/co-owner of Karma Yacht Sales, the Lake Michigan Beneteau dealership based in Chicago. It’s a full-service dealership offering new-boat sales, brokerage and service.
Sandoval, 48, is on the board of the Yacht Brokers Association of America and he is vice chairman of the diversity committee of the Recreational Boating Leadership Council. He is a board member at the Chicago Yacht Club and chairman of the venerable Chicago Yacht Club Race to Mackinac.
Growing up on the S
Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus can’t be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the 2013 Intersport Activation Summit entitled, “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation,” panelists talked about not only appealing to the Hispanic market, but also knowing the market. The panel was moderated by Michael Ro
As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
The White House, in conjunction with the U.S. Hispanic Chamber of Commerce, hosted the country’s top Hispanic business leaders on Wednesday for the first-ever “Hispanic Business Leaders Forum” to discuss jobs and economic topics, specifically the role Latino communities play in the economy.
The event was attended by high level administration officials including Treasury Secretary Jack Lew; Cecilia Munoz, director of the White House Domestic Policy Council; Todd Park, U.S. chief technology offic
The profile of Target's customers is changing as the nation's Latino population surges.
"Digitally connected, time-pressured, savvy moms who are increasingly Hispanic" is how Target CEO Gregg Steinhafel describes the retailer's typical customer.
Target wants to retain other key customer groups, from millennials to aging Baby Boomers. But Steinhafel said Hispanics are a critical market for the company. They are the biggest and fastest growing minority group in the U.S, comprised of Latin American i
The under-representation of Hispanic girls in science, technology, engineering and mathematics careers is a challenge being tackled locally.
#Community partners, like Whitman College and the local chapter of the American Association of University Women, are supporting the Garrison Middle School Space Project.
#Answering why Latinas are lacking in STEM fields is trickier to explain.
#“Just in general, girls don’t choose math and science, and Latina girls really don’t,” said Diana Erickson, forme
