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Financial literacy for Latinas is a must

8602388499?profile=original

As a child, I don’t remember having a conversation with either of my parents about finances. The handful of lessons came from watching my parents. I was seven when they bought our first home for $80,000. It was a very modest two-bedroom on a small acreage. I know my father wanted something he could pay off in a few years. He wasn’t a fan of owing money for a long period of time. I also remember him putting a huge down payment on a Custom Craft van for our annual road trips and paying it off qui

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8602394679?profile=original

"Jenny from the Block" wants the block to buy Verizon phones from her.

Singer and actress Jennifer Lopez on Wednesday announced she's opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15, with others following in Los Angeles and Miami. The stores will have bilingual staff and provide a "culturally relevant shopping experience," Viva Movil said.

Viva Movil will

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Business Owners Lease

A leased space can say a lot about a business. Leases are done to attract a labor pool, set a company image, save on the bottom line, or a number of other reasons that set the course for a business.  We work with you to implement that vision and provide advice and recommendations that will add value and make your real estate a competitive advantage.

Here are a few ways we can support your real estate move:

Clarity. Are you growing? Contracting? Changing the type of real estate needed?  What will y

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8602394286?profile=original

A new report released by Social Lens Research and MocoSpace, Latinos on the Road: A Mobile and Social Ride Study, found that when it comes to planning road trips, Latinos heavily rely on their mobile phones and social media networks. The online survey found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant location-based deals, rewards programs and mobile accessible travel content to assist with their trip planning.

“The study indicat

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Latinos head to college at a record rate

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Latino high school graduates are enrolling in college at an all-time high and, for the first time, at a rate comparable to that of their white peers.

A record 69 percent of Latino students enrolled in college after their 2012 high school graduation, according to a new report by the Pew Hispanic Center. Overall, 66 percent of all 2012 high school graduates immediately enrolled in college, but Latinos did so at higher rates than whites (67 percent) and blacks (63 percent), according to preliminar

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8602393858?profile=original

ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last getting serious about immigration reform. In business, ignoring Latino tastes is equally daft, which is why American firms are at last getting serious about pursuing the Hispanic dollar.

Between 2000 and 2010 Latino buying power more than doubled (see chart), says the Selig Centre for Economic Growth. Mitt Romney’s drubbing by Hispanic voters last year was a wake-up

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8602388461?profile=original

Disney Consumer Products launched a line of dresses called the Disney Royal Ball collection, which is the first-ever line of Quinceanera gowns inspired by the stories of the Disney Princess characters.

Quinceañera, which means one who is 15, also is called fiesta de quince años, fiesta de quinceañera, quince años or simply quince. It is the coming-of-age celebration for a Latina who is turning 15. Latin American cultures take part in this tradition, which is growing dramatically.

In 2012, Las V

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Job Position

Hi Dear All

I'm Marcio Dupont,  industrial designer with a Mexican-Brazilian citizenship.

I'm in Chicago for a couple of months and looking for a permanent job position in the field of design as designer - sustainable design expert  and / or academic. 

Please visit my linkedin at: br.linkedin.com/in/marciodupont/ and let me know of any possible opportunity.

Thanks!

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8602395073?profile=original

Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic males.

Speaking to reporters on a teleconference call Friday afternoon, Randy Falco, president and CEO of Univision Communication

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8602386458?profile=original

Celebrity advocates are common on Capitol Hill, but actress Eva Longoria was more than just a pretty face at a Senate hearing on "Strengthening the Entrepreneurial Ecosystem for Minority Women."

The "Desperate Housewives" star not only is an entrepreneur herself -- Longoria owns two restaurants and manages her own production company -- she's also launched a foundation to help other Latinas start and grow their own businesses.

Witness: Eva Longoria, owner of Beso and SHe restaurants, manager of

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How Immigrants create jobs

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Downstairs at CVS earlier this afternoon, I caught sight of a magazine I'd never seen before: Cosmopolitan for Latinas.

It's a great example of the kind of economic benefits of immigration that restrictionist studies tend to ignore. The American economy is mostly composed of people making things and doing things for other people. More people means more customers. And a person living in Arizona is a better customer for a U.S.-based producer than a person living in Guatemala for two reasons. One

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8602396473?profile=original

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.

Indeed, it's no secret that Hispanics are tech-forward. Digitally,

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8602392861?profile=original

The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.

According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.

Cesar Conde of Univision told the Times that, “everything we’re thinking about, we’re thinking about with our digital hat on.” READ MORE

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8602392680?profile=original

Alma Molina is a 27-year-old recent Ivy League graduate and self-employed entrepreneur.
She’s also uninsured.

"I'm just hoping I don't catch a cold," Molina said. She is a first generation Hispanic-American and she feels it is her job to explain the 2,700-page Affordable Care Act, also referred to as ACA or “Obamacare,” to her family, including her also self-employed mother.

Molina lost her health insurance two months ago, after the politician she was working for lost his re-election campaign.

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8602390859?profile=original

impreMedia and Latino Decisions in conjunction with The Robert Wood Johnson Foundation, Health Policy Center, today released key findings of a national Latino poll indicating that less than a quarter of Latinos feel well informed about the Affordable Care Act (ACA).

The results of the tracking poll were released as part of the “We The People, Health Care Symposium” sponsored by impreMedia, The Latino Coalition and AltaMed, held today in Washington, D.C. With more than 46 million uninsured peopl

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8602390500?profile=original

Latino small business owners are increasing in number. But the Latino business community still lacks access to that -oh-so-important resource: capital.

Latinos are one of the fastest-growing segments of small business owners in the United States. Estimates suggest by the end of the decade there could be as many as 12 million small businesses owned by Latinos.

A recent report from Biz2Credit, a website connecting small businesses with lenders, suggests assistance is needed to give Latino and oth

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8602390084?profile=original

The small business sector of the United States currently employs 60 million Americans full of entrepreneurial spirit, invaluable experiences and encouraging solutions for the expansion and growth of our economy.
Small businesses are the engine of our nation's economic prosperity.

They employ about half of all private sector employees, and they create nearly two-thirds of all new jobs. By far, they are the most significant, most populated and therefore the most potentially powerful sector of ou

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8602391700?profile=original

As recognition for the role of Latina Women in society, Verizon Wireless has launched the “Nueva Latina Estrella Award” program.  The winners will be revealed during the 9th celebration of “Global Latino Fest”, which will take place on Friday, October 11, 2013.

At this event, which is part of the festivities during Hispanic Heritage Month, Verizon recognizes professional women leaders who embrace creativity and integrity, and have shown success in the fields of technology, business, education,

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8602391891?profile=original

The history of Latin American emigration is best told over lunch. Taco and tostada stalls have spread across the United States because 12m Mexicans have settled there. In Madrid, steaks sizzle on parrillas tended by Argentines who fled the economic crisis of the early 2000s. To wash such delicacies down, bars in any big city serve mojitos mixed by Cuban exiles.

These days culinary ideas flow both ways. Mexico City is full of Spanish tapas bars. New Portuguese bakeries are springing up in São Pa

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The digital divide is closing for Hispanics

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Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.

Hispanic internet, smartphone and social media usage

From the highest level, the rep

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