For the fifth straight year, Milwaukee-based Harley-Davidson Inc. was the No. 1 seller of new street motorcycles (all engine sizes) in the United States to young adults ages, 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus. The newly available data from Polk shows that Harley-Davidson experienced a double-digit market share gain from 2008 to 2012 in the U.S. with these customer groups.
Harley-Davidson chief marketing officer Mark-Hans Richer attributes the c
Authenticity and a family-friendly atmosphere are key restaurant qualities for Hispanic consumers, according to new research from Chicago-based Technomic, Inc.
Seventy-one per cent of Hispanic consumers said meals at Mexican or other Hispanic restaurants should taste authentic, and 44% said they would pay more for food described as authentic, compared with 21% of the general population. Carne asada, burritos and tacos were deemed top dishes in the survey.
Additionally, 69% of Hispanic consumers
Hispanics are an important factor for the housing market recovery in the U.S., according to a report by the National Association of Hispanic Real Estate Professionals (NAHREP).
The "2012 State of the Hispanic Homeownership" report states that in 2012 Hispanics accounted for more than half of new homeowners.
The NAHREP says Hispanics have made progress in the labor sector, income level and education.
Because of this, Hispanics are ready to take the lead in the purchase of a home, generating a de
Whether it’s served hot or iced, black or con leche, one thing is certain: Latinos love their coffee. And a new study out by the National Coffee Association (NCA) is saying just how much.
According to the NCA’s National Coffee Drinking Trends 2013 market study, Hispanics are leading the way in coffee consumption. A whopping 67 percent of Hispanics said they drank coffee the day before. That number is 13 percentage points ahead of the population, with 47 percent of African-Americans and 64 perce
Cencosud's President Horst Paulmann, gave his view on the current economic situation in Latin America and outlined important facts about the economic development of his holding. "Latin America is the darling of the moment," Paulmann said, noting that the area is the best place in the world to do business.
As part of the Recon Latin America event, the businessman said that Peru and Colombia have, intelligently, engaged in an open market and that the interest in the domestic economy lies in the p
Progressing
On Monday, April 30th, 2012 the Wall Street Journal published the article: “More Women are Primed to Land CEO Roles”. Based on the their blogs, authors Joann S. Lublin and A. Kelly Eggers have followed this topic for a couple of years, and their conclusion was rather stimulating.
It is true that only 35 women hold the top job at Fortune 1000 companies as of 2012. Yet, this is progress. As recent as 2009, when the first African-American woman became CEO of a Fortune 500 company, Ms
Latinos are the fastest growing ethnic group in the U.S. and also have experienced the most significant growth among small businesses. In fact, Latino-owned companies comprise 3 million U.S. businesses, and that figure doubles every five years. These companies generate an estimated $500 billion in sales annually. Demographers are predicting that by 2020, there will be about 12 million Latino-owned businesses.
While the number of businesses owned by Latinos continues to rise, the challenges in s
Ten years ago at the University of Texas, students Laura Donnelly Gonzalez and Alicia Rascon were asked to create media that empowered Latinos.
“Both of us noticed the lack of magazines that were inclusive of young Latinas and presented positive images of young Latinas, so we decided to develop Latinitas Magazine in that class,” Gonzalez says.
Rascon felt there were serious issues in her community that needed to be addressed and that girls were really lacking resources. “I felt that media was a
A recent study shows that, while Hispanic Americans feel more confident about their financial futures than the population in general, they want more financial information and assistance.
A recent study, conducted jointly by New York Life Insurance Co. and market research firm Ipsos Public Affairs, shows 84% of Hispanic adults surveyed expect improvements in their families’ financial lives in the next four years.
That compares to only 68% of the general population, the study shows. But, accordin
It's not always about you.
That's what a national speaker who formerly oversaw civil right programs for the U.S. Department of Labor had to say Wednesday night about economic development, immigration and leadership challenges in the Midwest.
When Roberto Carmona thinks about how far he has come, he remembers that his father didn't sweat for the steel mill for 30 years so he could throw it all away.
"Get the message out. Focus on serving," he said. "It doesn't matter where you start. It's where
The National Latino Education Institute hosts its 2013 Spring Career Fair on Thursday, April 11th at 2011 W. Pershing Road (39th & Damen) in Chicago, from 9:00am – 1:00pm.
The annual event is open to the community and free parking is available. Job hopefuls are advised to bring several copies of their resumes and dress to impress employers.
Some of our business partners who’ll welcome job-seekers include: AT&T, Hilton Worldwide-Chicago Employment Center, MacNeal Hospital, Sinai Health Systems, Sa
Hispanic home ownership is skyrocketing, providing an important driver to the rebounding U.S. housing market, according to a new study by the National Association of Hispanic Real Estate Professionals.
Hispanics accounted for 355,000, or 51 percent, of the total net increase of 693,000 owner households in the U.S. in 2012, the study found.
From 2000 to 2012, Hispanic homeownership increased 58 percent, from 4.2 million to 6.7 million homes. The non-Hispanic U.S. population reported just a five
Business leaders, analysts and consultants gathered at the Web Expo Forum in Sao Paulo to analyze the potential of social-networking sites like Twitter, Facebook and Linkedin to help Brazilian companies increase their efficiency.
Cloud computing, mobility and social-networking sites offer businesses new opportunities for online marketing and evaluating consumers’ response to products, experts said.
Social-networking sites have spurred the rapid development of new business tools for providing cu
Hispanics make up a large section of the population of Houston, and there's a new push to get more Hispanic owned businesses in Texas.
There are already 80,000 Hispanic-owned businesses in our area, and that number is expected to keep rising.
Venezuelan native Escarle Silva owns Alira Spa in Montrose. It's one of Houston's newest Latino-run businesses.
"At first I came up with owning my own business, then coming up with the idea of what to do," Silva said. "I discovered you have to do something
On April 9th, leadership development and business strategy consultant Roberto Carmona, President/CEO of the CRIMSON LEADERSHIP GROUP (CRIMSON), will speak on success tools needed by the current and next generation of leaders. He was invited by the Sigma Lambda Gamma Chapter of the University of Iowa.
Roberto’s presentation will cover Ten (10) core leadership tools:
1. “How” to think, not “what” to think, when faced with critical decisions
2. How to develop personal, customized learning strate
More than 50 million Latinos live in the United States but not necessarily where we traditionally expect. In the Midwest, Hispanics are not only propping up declining populations, they're helping to bolster local economies.
Antonio Sosa is one example. His parents brought him to the States from Mexico when he was a young boy. In 2007, he became a citizen along with his father.
Originally, his parents worked factory jobs for large agribusiness companies. Today, Sosa runs New York Dollar, a small
A recent study has found that as Hispanics across the country embrace mobile technologies, banks hoping to attract Hispanic customers must change their marketing tactics to be more mobile.
The “Hispanic Mobile Banking Trends Study” — which was conducted by Zpryme Research and Consulting LLC, an Austin-based research advisory firm, and ThinkNow Research, a California-based Hispanic consumer research firm — found that 69 percent of Hispanics use their smartphone for mobile banking and 49 percent
Hispanic or Latino shoppers across the United States wield more than $1.2 trillion of buying power annually with projections of $1.5 trillion by 2015, according to Nielsen.
It comes as no surprise that Wal-Mart Stores plans to focus more on this powerful consumer group.
Stephen Quinn, executive vice president of marketing for Wal-Mart, told suppliers at the beginning year meeting last week in Orlando that the retailer’s marketing focus this year is in step with the merchandising goals of locali
Latino families will account for more than $1 out of every $10 spent in the U.S. by 2015. But despite their growing consumer purchasing power, less than 5 percent –1 out of 23 board members– of Fortune 500 companies are Hispanic, according to a new survey.
A total of 196 Fortune 500 and 66 Fortune 100 companies responded to a Corporate Diversity survey, which was sent out by Sen. Robert Menendez (D-NJ). The results show little improvement in the way of Hispanic representation on the boards of t
Hispanic-Americans are leading the way in growing coffee consumption in the United States, while the number of adults under 40 who enjoy the popular drink on a daily basis has dropped, according to an industry study released on Friday.
Of the Hispanic-Americans who participated in the National Coffee Association's National Coffee Drinking Trends 2013 market study, 76 percent said they had drunk coffee the previous day. That is up by 13 percentage points from last year.
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