CBS Interactive’s CNET launched a Spanish-language tech news site – CNET en Español – aimed at Hispanic consumers in the U.S. in partnership with Sofia Vergara’s Latin World Entertainment.
Latin World Entertainment, the Hispanic talent management and entertainment-marketing firm Vergara founded with Luis Balaguer, will work with CNET on sales, distribution and marketing efforts, along with talent acquisition. Wireless carrier T-Mobile USA has signed on as a year-long charter sponsor for the web
Developing good personal and professional habits can help us go through tough times with less stress and more productivity. Maybe we need to make decisions about our lives or careers, or simply be motivated at staying on track. Those are times when tension and pressure mount.
Two highly influential Latinas, Dr. Maria Hernandez, PhD, co-founder of LatinaVIDA™, and Yvonne Garcia, National President of ALPFA, shared their best habits that help them keep on top of their best game.
Four good habits
Despite recent outflows of capital from emerging markets, private equity and venture capital in Latin America expanded by all measures in the first half of 2013, with an increase in fundraising, investments and exits as compared to the same period in 2012, according to data released this month by the Latin American Private Equity and Venture Capital Association ( LAVCA). In the first half of 2013, firms raised $3.8 billion with final or partial closings for 36 separate funds, representing a 100
It's no secret that more and more people are speaking español in the United States, but what you probably didn't know is that in the future more of those Spanish speakers will not be Hispanic.
That's right -- as immigrant families become more established here, future generations will follow the pattern of previous immigrants from Europe and Asia and stop using their native language.
But at the same time, non-Latinos will be learning Spanish and helping their kids to grow up bilingual because th
When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game. From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community.
The month-long celebration comes in the wake of significant research depicting the fast and significant growth of the Hispanic population–and associated spending power–in the United States.
Arizona’s Hispanics spend more than $43 billion on goods and services each year, according to this year’s DATOS: The State of Arizona’s Hispanic Market report published by the Arizona Hispanic Chamber of Commerce. The final report is scheduled for release at a breakfast conference at the Phoenix Convention Center on Sept. 24.
Meanwhile, here’s a little glimpse of what the Hispanic market has been doing in Arizona: 62 percent of Hispanic business owners in Arizona said they planned on expanding
They make up a big chunk of the Chicago population and getting bigger all the time.
According to the U.S. Census, there were 784,000 Hispanics in Chicago, which is nearly 29 percent of the population here. CBS 2’s Dorothy Tucker found out more and more are going into business for themselves.
The introduction video for the Chicago Fire was produced a small Chicago firm located in the River North community and owned by Mexican-American, Patricia Aguilar.
Aguilar shows off her work at the United S
The South Atlantic region in the U.S., which includes Florida, is expected to be one of the fastest growing regions for Hispanic-owned small businesses through the end of this year, according to a study released this week.
The region, which spans from Maryland through Florida along the Atlantic coast, was home to 570,200 Hispanic-owned businesses in 2007, according to the report published by Geoscape, a firm specializing in multicultural business consulting, and the U.S. Hispanic Chamber of Com
Many Hollywood celebs know the advantages of being bilingual, especially Latino stars who embrace their Hispanic heritage and proudly speak their native Spanish language.
Salma Hayek, Sofia Vergara, Shakira, Ricky Martin, Penelope Cruz, William Levy, Antonio Banderas, Daisy Fuentes, Thalia and Marc Anthony are some of the approximately 60 mainstream celebs that remain true to their Latino roots by speaking Spanish, according to Latina Magazine.
Are they just following a hot trend? Is it fashion
Nielsen's report, 'The Latina Power Shift,' unveiled noteworthy data profiling Latinas as an emerging influential group of women in this country. The report highlights their significant strides in educational pursuits, career development, economic power, technology adoption, and cultural retention.
This is certainly exciting news for companies and brands coveting the contemporary Latina consumer, the key driver of the Hispanic market's $1.2 trillion annual buying power. But the data undeniably
Hispanic-owned businesses have nearly doubled over the last decade, a rate more than twice than the average national business growth rate during that period, according to a new study released Friday.
The study, commissioned by the U.S. Hispanic Chamber of Commerce in conjunction with Geoscape, a company that crunches demographic data, analyzed Census stats to project that the count of Hispanic-owned businesses in the country has skyrocketed to 3.2 million, up from nearly 1.7 million in 2002.
Th
The United States Hispanic Chamber of Commerce (USHCC) honored three Hispanic chambers for their accomplishments with the Chamber of the Year Award. The recipients were announced during the 2013 USHCC National Convention in Chicago, the largest gathering of Hispanic business leaders in the nation.
"The USHCC stands on the shoulders of America's local Hispanic chambers," said USHCC President & CEO Javier Palomarez. "As we honor these three outstanding chambers, we trust that they will continue t
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If your company needs a multicultural industrial designer, expert in design and development of new products, innovation, sustainability, sustainable products-services and also fluent in English, Portuguese, Spanish, with total understanding of the hispanic-latin american markets, you can contact me at:
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Currently living in Chicago.
Than
Most U.S.-based firms have a significant corporate imperative to attract Hispanic consumers, given their tremendous demographic and economic importance. Some companies, such as McDonald’s, Budweiser, and AT&T, are spending significant resources to gain market share with Hispanics and are making inroads. But it’s no simple task. According to a 2012 Nielsen report, “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the tota
On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.
To assist in the launch, CNET has partnered with Latin World Entertainment, a talent and marketing agency founded by Sofia Vergara—Pepsi and Cover Girl pitchwoman and star of ABC’s Modern Family—and her manager Luis Balaguer.
The firm is charged with bringing together CNET and Hispanic-targeted ad agencies, enlisting talent
Andrew Sund, President, St. Augustine College
Andrew Sund is the President of St. Augustine College (Chicago), which for over 30 years has been serving the higher education needs of the Hispanic community. He assumed office on July 1, 2008.
During his five years as president, St. Augustine College’s enrollment has increased by 39%. Additionally, under his leadership the college opened a new site in Southeast Chicago, developed new programs, strengthened accreditation and has guided St. Augustin
LinkedIn. Facebook. Twitter. All the social media sites. Who needs old-fashioned face-to-face networking?
Maybe a lot of us, according to two highly successful entrepreneurs: Lillian Bjorseth, president of Duoforce Enterprises Inc., Lisle; and Pat Palmer, CEO, Marketplace Partners LLC, a Rolling Meadows consulting and marketing services firm.
For both, establishing trust with your connections is key. For both, that's pretty much traditional networking.
Context first:
• Bjorseth, who teaches peo
In the 1980s, Baby Boomers in general were conspicuous consumers. We spent lavishly to demonstrate the amount of money we made (or wish we made). Consumers didn’t purchase sale merchandise. Sale merchandise symbolically meant you couldn’t afford to pay full price.
The 2008 recession taught consumers and Baby Boomers in particular that saving money is a powerful and important concept. Purchase merchandise on sale can be wiser than paying full price. Throughout this wake up call, many mass market
Mayor Julian Castro urged Mexican business owners in San Antonio to continue to build business "bridges" between the city and Mexico as San Antonio strives to become the third large U.S. gateway to Latin America, after Los Angeles and Miami.
"Our economic destinies are linked," Castro told 178 people attending a breakfast meeting of the Asociacion de Empresarios Mexicanos -- a group of Mexican businesspeople living here -- at the Club at Sonterra. "What benefits Mexico benefits San Antonio. ...
Leave it to Disney to create “The Quinceañera Princess.”
The keepers of “the happiest place on earth” are trying to make quinceañeras even happier than they have ever been.
They have created an elegant line of quinceañera gowns inspired by the personality, style and stories of Disney’s iconic princess characters, from Cinderella and Snow White to Ariel and Belle.
“We treat our daughter like a princess who has every Disney princess doll there is,” says Los Angeles businessman Jaime Garibay. “So
