More organizations are paying attention to Hispanics and Hispanic Millennials are drawing a great deal of that attention for reasons discussed in our recently released project:
- Hispanic Millennials make up the second largest Hispanic cohort living in the U.S. – accounting for 25% of all Hispanics
- Hispanic Millennials account for a sizeable proportion – 21% – of all U.S. Millennials
- Hispanic Millennials now make up the majority of Millennials in key DMAs
Our findings, like other studies on His