In a rundown shopping center along Rancho Drive in the heart of the Las Vegas Valley there’s a tiny shop that sells herbal products for recent immigrants. It offers traditional village remedies for stomach ailments, head colds and achy backs.
The familiar Mexican and Central American brands lack the stylish packaging of popular American products. One of the more memorable products is found in a row of boxes that feature an image of an attractive couple who apparently need help to consummate the
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In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold Challenge.” View the humorous standoff between Ice Cube – hip-hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in “Cold Talk” here (https://www.youtube.com/watch?v=BlE5zKAYlJg).
The Current Champion
Super Cold Activated Coors Light is the World’s Most Refreshing Beer specializing in providing consumer
Tired of being viewed as an "expendable voting population," some Latinos in Colorado are pressuring President Barack Obama to push for meaningful action on immigration reform and the DREAM Act.
Chicano activist and decades-long north Denver resident Ricardo Martinez walked precincts for Obama in 2008, but at the dawn of another presidential election cycle, he said he is tired of "empty promises."
"When the elections come around, they always come courting us, and this is proving to be no differe
With the much anticipated release of the 2010 U.S. Census data, it is time for businesses and franchises to gear up for the new customer demographic adjustments that will inevitably follow. The biggest news to emerge thus far is the rapidly expanding Latino population, estimated to have become a trillion-dollar customer base in the 10 years since the previous census was taken.
As with any demographic, the Hispanic population in the United States has its own unique preferences and cultures when
We are happy to report that El Valor has partnered with St. Augustine College, to begin an ASSOCIATE IN RESPIRATORY THERAPY cohort in LITTLE VILLAGE! This is part of our Leadership Through Education program which has as one of its goals to increase the number of qualified, culturally and linguistically skilled personnel in high-demand fields especially individuals who can identify with the Latino community and other underserved communities.
If you or anyone you know is interested in obtaining a
“Living with Schizophrenia: A Call for Hope and Recovery” is a half-hour documentary film that tells the story of three people who are living meaningful lives with schizophrenia, a chronic and potentially disabling brain disorder. Visit http://www.hopeandrecoveryfilm.com/videos/trailer.swf to view the documentary trailer. The film sets out to increase understanding and to reduce the fear and stigma often associated with this mental health condition. About one percent of the US adult populatio
"You get your name out there, people refer customers to you," said Diaz, 42, who opened the West Des Moines bakery Let Them Eat Cake nearly five years ago. "You definitely get more business."
But getting other Hispanic-owned businesses to join Iowa's Main Street program has been anything but a cakewalk.
Main Street Iowa, like other programs nationwide, has been working to overcome barriers, many of them cultur
Research shows that wine consumption among Latinos has dramatically increased in the last few years, and wine makers are taking notice.
Part of what's pushing the increase in consumption is sheer demographics, with Hispanics accounting for more than half of the U.S. population increase over the last decade. Another factor is a cultural shift among the more established Latino generations.
Among the companies trying to reach more Hispanics is Beringer Vineyards in Napa Valley, Calif.
It's running
For the first time in thirty-five years a sitting U.S. President will step foot in Puerto Rico. President Barack Obama has accepted an invitation to visit Puerto Rico next month, a trip that would make him the first sitting president to come to the U.S. Commonwealth in decades, the island's governor said Tuesday.
The president, who campaigned in Puerto Rico for the Democratic primary, will visit the island June 14, Gov. Luis Fortuño said, without disclosing details of his itinerary.
"With his vi
State's Latino population surges – political power, too
California's Latino population grew nearly three times as much as the state as a whole in the past decade, making it home to more than a quarter of the nation's Latinos, according to a new Census Bureau report.
While the Golden State's population grew by 10 percent in the past decade, the Latino growth was 27.6 percent, accounting for more than 90 percent of the state's population gain overall.
Latinos now are 37.6 percent of all Californi
Salvadoran-Americans are now the fourth-largest Latino group in the United States, according to 2010 census figures released Thursday.
Those whose roots extend to El Salvador, one of the smallest and densest countries in the Western Hemisphere, now number more than 1.6 million in the United States, and nearly half reside in California. The latest tally means that Salvadoran-Americans have surpassed Dominican-Americans in number and are swiftly gaining on Cuban-Americans.
Those who hope the high
Lancaster’s rolling hills are steeped in the traditions of the Amish — their plain dress and humility as much a tourist lure as their quilts and pies.
But, as an iconic symbol, this Lancaster image could need a revision. Instead of Zerbe’s potato chips, think chicharrones. Egg casserole? How about chilaquiles. Pulled pork? Did someone say lechón asado?
Increasingly, the flavors of this south-central Pennsylvania region — famous for its mud sales and outlets — bears a marked Latin accent that go
It's a great place to have more members of La Raza--especially if you can couchsurf with 'em for vacation.
According to U.S. Census demographic data released Thursday, Hawaii's Latino population grew 37.8 percent from 2000 to 2010.
When New York City-born Puerto Rican José Villa arrived in Hawaii 25 years ago, there were few fellow Latinos. But when Villa and his wife traveled across the islands last year encouraging Latinos to participate in the Census. They found pockets of Hispanic culture f
A community radio station in Chicago that provides a unique opportunity for young bilingual Latinos to get free training in radio runs the risk of disappearing for lack of funds.
Radio Arte de Chicago, which began broadcasting 14 years ago in the Latino neighborhood of Little Village, "is a sinking ship," one of the young volunteers that work on its programming said.
Under notice that the funds that keep it going have dried up, and that the financial crisis could seriously affect even the Natio
The Black Hawk helicopter is a four-bladed, two engine, versatile Army fighting machine—and for Commander Marisol Chalas, it’s her pride and joy.
“Thanks to my persistence, I have touched the sky,” she recalls a statement she holds dear to her heart.
From the first sound of the Black Hawk’s engines, one can feel the reverberations of Chalas’s success story. A-39 year-old Dominican American, and the nation's first Latina National Guard Black Hawk pilot, Chalas has lived her life from the cockpit
At the end of May 2007, Jorge Sanchez loaded his cousin's pickup truck and moved his young family from an apartment into a house in Fitchburg. The house was just three years old. Its light brown siding was accented by a bright red front door. A park sat invitingly down the street.
That was six years after Sanchez and his wife, Minerva Abrajan, natives of Puebla, Mexico, arrived in Madison. They're not citizens, but, as permanent residents who pay U.S. taxes, the UW-Madison janitors obtained a m
Aida M. Alvarez, a former Clinton administration official, has called the Bay Area home since 2002. Today, as chairwoman of the Latino Community Foundation, she brings her varied experience to the region's leading Hispanic philanthropy.
After graduating from Harvard University, the Puerto Rico native worked as a reporter in New York, then became a banker on Wall Street. Ms. Alvarez later moved to Washington to run the Office of Federal Housing Enterprise Oversight. She served as head of the Sma
According to the Latin Business Index, low inflation and strong economic growth put Peru in second place among other Latin America countries, reports Andina.
The Latin Business Index measures the business environments in 18 countries in Latin America by five major factors and 32 subcategories, including the macroeconomic environment, corporate and political situation of each country in terms of globalization and competitiveness, and the level of infrastructure.
"The classification is given on t
“I hope the coffee is not too strong for you,” Rejane Brito said. Too strong? This was Brazilian coffee, which she’d especially brought to the office to energize an early-morning meeting.
Like the coffee, Brito hails from Brazil, and for the past year and a half, she’s been bringing her own style of energy to a nonprofit that has been quietly growing in Napa.
Puertas Abiertas — “open doors” — began as a program of St. John the Baptist Catholic Church in 2005, with a mission to help underserved
ShareDiscussDownloadThe buying power of Latinos in the U.S. has more than doubled in the last 10 years. That economic clout grew even during the most recent recession. But many businesses are still learning how to tap into the Latino market.
The intersection of cultures was recently on display at a business expo in Kennewick, Washington. Jessica Robinson followed one small business owner as he tried to make a good impression.
Let’s face it. There are certain things that most people are willing t
