Next year will be a strong one for Hispanic ad spending, with the Olympics and the presidential election, yet there’s still more money that should be funneled into Hispanic media that’s not. In part that’s because advertisers remain confused about the best way to reach Hispanics, including whether to use English- or Spanish-language media. And in part this it’s also because English-language media has been so slow to embrace true biculturalism, such as shows or magazines that truly show a Hispani
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Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks among the "youngest" in the nation. However, little has been said about Hispanics 50+, an age group that currently represents 11 percent of the total "aging" population in the United States, which will jump to 24 percent within the next decade or two.
A new report by Nielsen, supported by both the American Association for Retired Persons (AARP) and the Hispanic Federation, fo
President & Founder of Figueroa Strategic Communications, LLC, Vanessa E. Figueroa, is from Chicago.
Vanessa Figueroa is a versatile professional with 15 years experience advising clients. A recognized leader in media relations, strategic communications, reputation management, events management, community engagement and crisis communications, she understands how to navigate the public relations landscape and a diverse array of public affairs challenges.
Vanessa Figueroa has provided consultati
More Latinos are now graduating with post-secondary degrees in the fields of science, technology, engineering and mathematics (STEM), but they continue to be significantly underrepresented in the total number of STEM credentials earned.
A new report released Wednesday by Excelencia in Education found that Latinos earned more STEM credentials across all academic levels—including associate, bachelor and graduate degrees—over the last few years. However, only 9 percent of STEM degrees and certifica
There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016, below are five important thoughts to keep in mind from notable industry experts.
1. Sponsor brands that promote Hispanic “techies” and technical bloggers.
Rebecca Castrejon, online community manager, MXM: “According to Nielsen Consumer Insights, Hispanics are the largest group using mobile devices for any type of transaction, from banking to watchi
Celia Aguilar wears a long, loosely fitted white dress with touches of red embroidery and red bandanas tied around her head and waist. The 29-year-old Chicana dances alongside men wearing large, feathered headdresses, the seashells on their ankles rattling. Here in El Paso, Texas, they gather in a ritual of Danza Azteca, an Aztec dance preserved in Mexican culture.
“For me it is a form of spiritual healing,” she says. “A way to connect with my indigenous roots as well as preserve ancient traditi
Alfonso Gutiérrez
News Anchor
Telemundo Chicago/WSNS
Alfonso Gutiérrez works as a news anchor for Noticiero Telemundo Chicago, which airs Monday through Friday at 4:30 PM, 5:00 PM, and 10:00 PM on Telemundo Chicago/WSNS, the local station which serves the Spanish speaking community of Chicago.
As part of Noticiero Telemundo Chicago, Gutiérrez reports the latest and most important news for Chicago area viewers. Gutiérrez first joined Telemundo Chicago in 2003, when he worked in the creative servic
Like millions of Americans, I have been living with terrible back pain for years and finally hit the wall where I could not do it any longer. The thought of surgery, being laid up for weeks and the road to recovery were actually not all the worries that crossed my mind. One of the biggest worries - BILLS! Where would I come up with all the money needed to get me through?
And...like millions of Americans, I did not plan for the cost of the surgery and expect bill after bill. One bill was $3,000 an
For a number of U.S. immigrants, the “American Dream” includes starting a business one day. That's true for many in Latin American communities, and increasingly women are starting those businesses.
States like California, Texas and Florida all have strong markets for business-minded Latinas. But no state has seen more growth in its number of Latina-owned firms than Georgia, according to the 2015 State of Women-Owned Businesses Survey.
Maria Azuri teaches a class to Latin American women intereste
Latinos account for nearly half of all consumer spending growth and are the fastest-growing population group in the country, yet a new report finds that Hispanics are largely missing in action in the corridors of power in corporate America.
The 2015 Corporate Inclusion Report from the Washington-based Hispanic Association on Corporate Responsibility (HACR) finds that just over 7 percent of Latinos held board seats - higher than average in Fortune 500 companies but still considered low, and of th
People who are unemployed often don’t even bother looking for work in December. They figure it’s pointless because some hiring managers are on vacation and offices are closed.
Big mistake, says Susan P. Joyce, publisher of Job-Hunt.org, who says the total number of jobs filled in December 2014 was greater than the number filled in January 2015. What’s more, Joyce notes, January is the toughest, most competitive and most crowded job market of the year — precisely because so many people stop job h
At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage. The key is that smartphones still power an exceptionally large portion of Hispanics’ overall digital activity.
US Hispanics are well-equipped with smartphones, though they no longer outpace the general population in that respect. And the volume of their usag
MIAMI – November 30, 2015 –Telemundo is the first ever Spanish-language television network to surpass the 1 million subscriber mark on YouTube and receive YouTube’s “Gold Button” Award. Launched in September 2011, the channel reached this significant milestone through a mix of original digital content and “best of” moments from the network’s highly engaging on-air programming. Telemundo’s YouTube channel added 613,000 subscribers year-over-year (from 1/1/15- 10/31/15), increasing the number of v
As the holiday season approaches, so do the holiday parties. These events bring up mixed feelings for most of us. In a way, look forward to the parties, anticipating that they'll be at least a little bit fun, but there is also so much to do around this time of year, and extra social events can feel like a waste of time. But, holiday parties are actually rife with opportunity – not just to enjoy ourselves, but to do a little professional networking while we're at it.
Here are some tips for networ
The number of Mexican immigrants entering the United States has been on the decline in recent years. But one group of immigrants is bucking the trend: entrepreneurs.
Elizabeth Salamanca Pacheco teaches international business at Universidad de las Américas Puebla, one of the leading private universities in Mexico. This past summer, as a visiting scholar at Rice University’s Baker Institute, Salamanca conducted a series of interviews with Mexican entrepreneurs who had immigrated to Houston.
“We te
Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s important then for media buyers and planners to understand who they’re targeting and choose their media mix accordingly.
New research from Geometry Global, an agency focused on shopper marketing, shows how important it is to target different demographic groups in different ways. The most important thing media people should
Christmas parties aren’t just about mistletoe and eggnog, they’re also a great time for networking.
Whether you are recently unemployed or looking to climb the corporate ladder, Global News is getting advice on how to take advantage of holiday celebrations from professionalism expert Sue Jacques.
Do your research
Get familiar with the party you’re attending before you even walk through the door. “If we prepare in advance, we’re a lot more confident when we walk in the room because we know what t
There’s no doubt that Hispanics are important c-store customers. But convenience operators are not alone in their quest to entice the fastest-growing ethnic group through their doors; grocery, mass-merchant, warehouse/club and drug-store retailers are also targeting Hispanic consumers.
But you do have an edge: Ninety-two percent of Hispanics visit c-stores once a month or more, compared with 87% of the general population, according to an exclusive CSP/Technomic survey released earlier this year.
Hispanics are pioneers in mobile health adoption and will become primary care’s consumer mavericks, according to a new report from PwC’s Health Research Institute (HRI). In the report, “Primary Care in the New Health Economy: Time for a Makeover,” HRI finds Hispanics have adopted mobile health at a faster rate than non- Hispanics, as many other patients are still slow to e-mail their physician or refill a prescription by text message.
Hispanics: Primary care’s consumer mavericks
Hispanics are th
That videos resonate with people across age groups is well-known. But what’s really fascinating — and yet widely unexplored — is the cultural connection between users and online videos.
A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to videos posted on the site.
According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that video h
