Industry insiders are calling the Spanish-language film “Instructions Not Included” this season’s big surprise hit, the movie that snuck up on everyone. It’s not such a big surprise to some parts of the American population, though.
The comedy-drama directed by Eugenio Derbez that opened last Friday marks the biggest opening ever for a Spanish-language film in North America. The film took in $10 million and ranked fifth at the box office, even though it only screened in a fraction of the number
Hispanics represent one of the fastest-growing segments of the US population. According to the 2010 Census, the Hispanic population grew 43% since the 2000 Census. In 2010, there were nearly 50.5 million Hispanics in the US, and they comprised 16.3% of the total US population up from 12.5% in 2000.
Consequently, any baking and snack food company would like to see these consumers making repeat purchases of its products. But what are the most effective ways to reach these consumers, and how can y
Hispanic consumers are projected to comprise 30 percent of the population by 2060, but new research has revealed it will be Hispanic women, not Hispanic men, who will drive the purchasing decisions in these households.
Released on August 1, Nielsen's "Latina Power Shift" report found that Latinas will be the primary influencers of consumption among all demographics across a number of key categories: banking, cosmetics, household products, media and real estate, and provided data to support the
With a century-old heritage, JCPenney needs a miracle to ensure that it will be around for the next 10 years. The entire industry is watching to see what their next move will be, and all eyes are focused on what ad campaign the new agency of record, Y&R, will produce for the big broadcast reveal.
But this strategy may be missing a crucial element that could be the key to a successful turnaround -- JCPenney needs to reach Hispanic women. And while producing a successful television advertising ca
Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space.
According to the Jumptap July MobileSTAT report Hispanics, who are the fastest growing minority in the US, and the report underlines how brands might use mobile to better engage this group.
One of the first ways: don't put all your mobile eggs in Apple's basket. That's b
Telemundo Chicago announced today that Edna Schmidt has been named co-anchor for “Noticiero Telemundo Chicago” 5pm and 10 pm editions, effective immediately. Edna brings more than 20 years of journalistic experience, in-depth reporting and professionalism to the award winning news team. She will join co-anchor Alfonso Gutiérrez, sports anchor Oscar Guzmán, Meteorologist Maricela Vázquez and a dynamic team of reporters including Alba Mendiola, María Elena Ponticiello, Cesar Rodríguez and newly a
Gaby Ramos, 21, decided to move away for college against her parents’ wishes. “Having a Hispanic family, you’re expected to stay home until you get married. I knew my parents would freak out. They didn’t understand why I needed to move out.”
Ramos, who is from Chicago, attends St. Xavier University on the south side of the city. She says she could have commuted to college like her brother, but felt that she needed to become independent. To ease her parent’s anxiety, however, she compromised by
Hispanic household spending outpaced other ethnicities by more than 20 percent from 2003-2011, according to a study by Geoscape.
The Geoscape Back-to-School Spending Study explored back-to-school buying habits of U.S. consumers, segmented by ethnicity, and was compiled from data collected by the U.S. Census, the U.S. Labor Department and the Geoscape 2013 American Marketscape DataStream report.
The report's other findings show that spending by Asian Americans and African Americans is also risin
On a recent Sunday, Spanish-speaking families swarmed the Panorama Mall here in the outskirts of Los Angeles for an afternoon of Latino entertainment.
"We come for the mariachi, then we eat something and go shopping," said Gloria Mesina, visiting the mall with her daughter, Viviana, and her granddaughter, Brisa.
That is music to the ears of José Legaspi, a real-estate broker who joined forces with the mall's owner, Macerich Co., MAC -2.03% to revitalize the shopping center by targeting Hispanic
They’ve got the power: Hispanic women are a new power factor not only for the Latino community but also for the U.S. economy, according a new report released today by Nielsen.
The report shows the increasing influence of Latinas in the U.S. because of their will to improve their educational pursuits and career development.
Latinas are outpacing Latino males and continue to be overwhelmingly the decision-makers in household spending. But not only that: Hispanic women have surpassed the proportio
Meet Pamela Maria Wright — the "contemporary Latina consumer." She has two kids — Nico and Rita — whom she hopes will be bilingual, as she is. She's a tech-savvy working professional with a master's degree, but she's also very traditional and family-oriented. (While I was visiting her home, her father showed up for a surprise visit. "How much more Latino can you get?" Wright asked.)
Wright not only consumes her media in English and Spanish, she also buys groceries biculturally. She'll hit up Wh
The federal government is notorious for missing its goal of awarding 23 percent of contracts to small businesses, a target that Washington has missed for at least seven straight years. The government also sets targets for granting contracts to businesses owned by women, minorities, service-disabled veterans, and firms located in disadvantaged neighborhoods. Some agencies are better than others at hitting these goals, but on the whole, the results aren’t very inspiring.
Danielle Ivory’s story in
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites:
This number skews slightly toward women as 74% of online American women use networking sites versus the 70% of men. The Hispanic demographic leads the way in social networking wi
There is no one more hashtag happy or "Like" giddy than the average Hispanic online.
Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young demographic to the future of mobile advertisers, web-sites, and apps.
According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent).
The survey shows an increase from 72 percent
Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren't doing enough to make their apps accessible to Spanish speakers.
In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out of four (22%) said that they would be much more interested in learning about a brand and its offerings if that brand offered an app i
Latin America, where 1 in 3 people already have Facebook accounts, will increasingly drive the social network’s global profits.
That is according to Alexandre Hohagen, Facebook’s vice president for the region, in an exclusive interview with Reuters’ Spanish-language service, in which he highlighted both Latin America’s already heavy use of the website and its potential for growth.
On Wednesday, shares in the world’s largest social network finally surpassed their value when they debuted on the s
Entrepreneurs have been a driving force behind the global economic recovery. They bring energy, passion and innovative ideas that can help solve some of our most pressing problems. In Latin America, startups are the hope for the future. In Brazil alone, some 65 percent of young people say they plan to start their own businesses.
Technology companies, entrepreneurs and investors alike are looking to Brazil as a place for future growth in the region. Brazil’s successful startup culture is due in
Some industries are missing out on a critical growth opportunity by overlooking the purchasing power of Hispanic women.
Guests gathered downtown at the JW Marriott Marquis Thursday morning to watch a presentation of “Latina Power Shift,” a new report by the Nielsen Company.
Hispanic income is on the rise, the report says. Twenty-one percent of households earn $75,000 or more yearly, which corresponds with a drop in incomes below $25,000.
“The Hispanic population spends $1.2 trillion annually. I
Two or three decades ago, Sylvia Puente could gain visibility in Chicago with relative ease. But that’s because so few other Latinas in the city held leadership positions.
“What it’s taken me 25 years to do, I see it happening for younger women in a much shorter period of time,” said Puente, 54, who directs the Latino Policy Forum, an advocacy organization.
Today, some of those trailblazers say they and others should feel obligated to mentor that growing Latina workforce into a new generation o
Dr. Juan Andrade, President, United States Hispanic Leadership Institute
USHLI is led by Dr. Juan Andrade, Jr., one of only two Latinos in history to receive a Presidential Medal "for the performance of exemplary deeds of service for the nation" and "promoting leadership and civic participation," and the 11th Latino in history to be decorated by a U.S. President (Bill Clinton).
In May 2011, Dr. Andrade became the 4th Latino in history to be decorated by both the government of Mexico and the go
