Based on a recent survey, Hispanic Mobile Banking Trends Study, by Zpryme and ThinkNow Research, nearly seven out of ten (69%) Hispanic mobile bank users consult their smart/cell phones to do mobile banking, with almost half (44%) visiting their primary bank’s Facebook page. More poignantly practically one-third (30%) said they would switch primary banks to get mobile banking services.
“With seven out of ten Hispanic mobile bank users deferring to smartphones to bank mobile and almost one-third