A recent study released by marketing trade organization the Culture Marketing Council details many of the unique online engagement trends salient among U.S. Hispanic audiences today.
Social media was cited as the number-one digital activity among Hispanic Millennials ages 18-34, and these audiences also seem to view and share more online and social media content than their non-Hispanic white counterparts: according to the study, Hispanics ages 18-34 shared an average of 33 percent more content
